Tuesday, January 19, 2010

Yahoo! Web Analytics Training Webinars Launched

Via Dennis Mortensen's Visual Revenue blog:

The following is a post by Charlie Holbech

We have spent the last 18 months integrating Y!WA (IndexTools) into the Yahoo! Network and whilst our Account Management team has worked tirelessly to ensure that our client base (both Y!WACN members and Direct Customers) are well supported, we have also managed to find time to run some projects in the background!

Our onus has been on serving our customer base more effectively, tackling this in a variety of ways: Dedicated Account Management for Y!WACN members, an expansive list of FAQs available to all on help.yahoo.com as well as the recently announced Y!WA Status Blog keeping our customers informed in real-time (RSS, Email, Phone and Messenger Alerts).

I’m pleased to announce that today we add a considerable resource to our existing support and self-serve channels!

Yahoo! Web Analytics Product Training on-Demand

We have spent the last few months converting our original on-site product training that we use to deliver to clients and partners at IndexTools, into short, easily digestible, on-demand webinars. These webinars are accessible by all and aim to give new and existing users a complete overview of the product allowing them to concentrate on what’s important: analysis. The webinars are collated using a combination of PowerPoint Slides and in Product Demo’s.

Training Screenshot - Session 2, Section 3

Further to this we have also added an Interactive Q&A section (Adobe Captivate) for each of the training sections. This will enable users to check their knowledge at each stage of the training, or go back and check it further down the line. N.B. We don’t capture any personal data or results :)

Q & A Screenshot - Session 2, Section 3

So where do YOU go to get access to these?

We have created a section within help.yahoo.com and you can access the individual sessions here. We’ve created a page for each session and you’ll currently have access to the following sessions and sections:

  • Session 1: Deploying and Customizing the Tracking Code
  • Session 2: Sales and Merchandising – Deployment and Reporting
  • Session 3: Basic Reporting: Traffic, Demographics, Techno-graphics, Content, Navigation, and Path Analysis
  • Session 4: Conversion Analysis, Scenario Analysis

Still to come over the next month or so are the remaining sessions these include:

Session 5: Reporting Interface Features
Session 6: Manual Campaign Setup
Session 7: Automated Campaign Setup
Session 8: Campaign Reporting
Session 9: Dashboards
Session 10: Settings

We hope you find these informative and useful! Stay tuned for the remaining 6 Sessions. If you’ve not had a chance to view the product yet checkout Dennis’ 30 min Yahoo! Web Analytics Demo.

My thanks to Miha Popa who worked so hard to get these recorded and to the rest of my team for drawing up all the questions and answers!



Tuesday, January 12, 2010

Yahoo! Analytics Word Cloud

Here's a word cloud for all of the search keywords people used to find my blog in 2009.

Looking to create your own word cloud? Go to: http://www.wordle.net/

Monday, January 04, 2010

Matt Lillig Blog: Year In Review

Don't ask me how, but I let four months slip by without receiving any data (with regards to Google Analytics). Something happened where the Google tracking tag was mistakenly removed (probably as I was toying around with adding Blogger gadgets to my layout).

Yes, even I use Google Analytics (mainly because that's what I was using before I joined Yahoo!). I'll be adding a Yahoo Web Analytics account in the next couple days. :)

With regards to my blog, 2009 was a great year. Unfortunately, due to my 4 month tracking error, I came out with a fewer number of visits compared to 2008 (of course). Oh well, I still came out with some interesting user trends!

My top 10 keyword searches were as follows:

1. yahoo assists
2. matt lillig
3. green analytics
4. yahoo full analytics
5. matt lillig blog
6. yahoo web analytics
7. matt lillig yahoo
8. tracking display ads
9. where are assists in yahoo?
10. last click attribution

Anybody see a trend here? It appears that the topic of attribution was very high on the mind of my visitors in 2009 (as Yahoo's search attribution metric called 'Assists' came in at #1 and #9 and 'last click attribution' came in at #10). This is a good thing because I spent a lot of time covering the topic discussing how Assists can help advertisers save online ad budget dollars and lower their CPA for keywords.

With regards to my Top 10 blog posts of 2009, here is the breakout:

1. Home Page (of course): http://mattlillig.blogspot.com/

2. Web Analytics Resources: http://mattlillig.blogspot.com/2009/02/yahoo-web-analytics-resources.html

3. Yahoo! Assists: http://mattlillig.blogspot.com/2007/06/yahoo-assists-in-helping-their.html

4. Yahoo! Assists (Saving Money): http://mattlillig.blogspot.com/2008/12/yahoo-assistsput-money-back-into-your.html

5. Yahoo! Web Analytics (Geo Targeting): http://mattlillig.blogspot.com/2009/12/use-yahoo-web-analytics-to-geotargeted.html

6. Tracking Search and Display: http://mattlillig.blogspot.com/2008/08/hi-im-search-hi-im-display.html

7. Comscore: http://mattlillig.blogspot.com/2008/06/why-comscore-paid-click-reports-arent.html

8. Tracking Display Ads: http://mattlillig.blogspot.com/2008/10/tracking-display-ads-is-easy-with.html

9. Green Analytics (this one was off topic with regards to Yahoo! but interesting that it received this much traffic): http://mattlillig.blogspot.com/2009/02/green-analytics.html

10. Yahoo! Search Marketing Analytics Description: http://mattlillig.blogspot.com/2009/02/green-analytics.html

Note the Assist posts came in at #2 and #3. Attribution love!

For 2010, expect more posts from me on the Yahoo! Web Analytics platform (note that my Y!WA post on geo-targeting made the #5 most visited post in 2009 even though I just posted it in early December) . It's clear that consumers out there are interested in learning more about Yahoo! Web Analytics and its capabilities. And why shouldn't they? It's free, it's fast, and it's powerful!

Thanks to all of the people who visited my blog 2009. Happy new year!

Adios to 2009 (thank goodness!) and here's to a great year for analytics in 2010!

Matt Lillig