Thursday, September 25, 2008

New Yahoo! Pingbox Chat Feature

I've just added Yahoo's new Pingbox widget to my blog. If you have any questions, comments, or concerns about Yahoo's web analytics while reading my blog site, feel free to use Pingbox to send me a question. As long as I'm online and not in a meeting, on the phone, working on a project, or supporting a client in need, I'll send you a quick message back.

It works just like any other instant messaging service that you have used. The only difference is that Pingbox will keep you anonymous.

Thanks again for your blog support!

Matt Lillig

Monday, September 15, 2008

'Conversion Only': Simple Campaign Web Analytics

As a Yahoo! Sponsored Search advertiser, have you ever just wanted a campaign tracking tool that provides you with simple, easy-to-read, conversion performance reports? If the answer is YES, then you should be making use of the 'Conversion Only' tracking that is available in your Yahoo! Sponsored Search account.

With 'Conversion Only' you'll be able to report on Conversions, Cost Per Conversion (your cost to get a sale), Cost (cost of your clicked ads), Revenue (your earnings from sales), Revenue Per Conversion, ROAS (return on your ad spend), and even Yahoo's famous Assist report (keywords that have contributed to the conversion on your other keywords).


Implementation of 'Conversion Only' is easy. All you need to do is:

1. Log into your Yahoo! Sponsored Search Account (select the Administration tab --> select the Analytics link)

2. Activate 'Conversion Only'

3. Copy the 'Conversion Only' tracking script and paste it either bewteeen the "HEAD" or "BODY" tags on your confirmation/thank-you page.

Passing Revenue To Yahoo!

If you want to understand what your Return On Ad Spend is, then you'll need to have your web developer write some script to dynamically pass the total sale amount into the 'Conversion Only' script as shown below (see 25.99 being passed through the "amount=" parameter in the 'Conversion Only' script below):

Thursday, September 04, 2008

Yahoo! "Web Analytics" On The Rise

Maybe all of this blogging about Yahoo's web analytics is finally paying off! According to the recent report I ran on Google's Insights report for the terms "web analytics" and "online advertising", the #1 Rising Search phrase for analytics from January '06 to August '08 is................"yahoo web analytics"

If you think that phrase is rising now, just wait until we finish integrating IndexTools! :)

Wednesday, September 03, 2008

Interesting Web Analytics Stat....

Cost of searching on Google: $0

Cost of searching on Yahoo: $0

The rising trend of Googlers searching for the term "yahoo" on Google.....PRICELESS!

(A shout out to Stephane Hamel for correcting me on this)