Tuesday, January 19, 2010

Yahoo! Web Analytics Training Webinars Launched

Via Dennis Mortensen's Visual Revenue blog:

The following is a post by Charlie Holbech

We have spent the last 18 months integrating Y!WA (IndexTools) into the Yahoo! Network and whilst our Account Management team has worked tirelessly to ensure that our client base (both Y!WACN members and Direct Customers) are well supported, we have also managed to find time to run some projects in the background!

Our onus has been on serving our customer base more effectively, tackling this in a variety of ways: Dedicated Account Management for Y!WACN members, an expansive list of FAQs available to all on help.yahoo.com as well as the recently announced Y!WA Status Blog keeping our customers informed in real-time (RSS, Email, Phone and Messenger Alerts).

I’m pleased to announce that today we add a considerable resource to our existing support and self-serve channels!

Yahoo! Web Analytics Product Training on-Demand

We have spent the last few months converting our original on-site product training that we use to deliver to clients and partners at IndexTools, into short, easily digestible, on-demand webinars. These webinars are accessible by all and aim to give new and existing users a complete overview of the product allowing them to concentrate on what’s important: analysis. The webinars are collated using a combination of PowerPoint Slides and in Product Demo’s.

Training Screenshot - Session 2, Section 3

Further to this we have also added an Interactive Q&A section (Adobe Captivate) for each of the training sections. This will enable users to check their knowledge at each stage of the training, or go back and check it further down the line. N.B. We don’t capture any personal data or results :)

Q & A Screenshot - Session 2, Section 3

So where do YOU go to get access to these?

We have created a section within help.yahoo.com and you can access the individual sessions here. We’ve created a page for each session and you’ll currently have access to the following sessions and sections:

  • Session 1: Deploying and Customizing the Tracking Code
  • Session 2: Sales and Merchandising – Deployment and Reporting
  • Session 3: Basic Reporting: Traffic, Demographics, Techno-graphics, Content, Navigation, and Path Analysis
  • Session 4: Conversion Analysis, Scenario Analysis

Still to come over the next month or so are the remaining sessions these include:

Session 5: Reporting Interface Features
Session 6: Manual Campaign Setup
Session 7: Automated Campaign Setup
Session 8: Campaign Reporting
Session 9: Dashboards
Session 10: Settings

We hope you find these informative and useful! Stay tuned for the remaining 6 Sessions. If you’ve not had a chance to view the product yet checkout Dennis’ 30 min Yahoo! Web Analytics Demo.

My thanks to Miha Popa who worked so hard to get these recorded and to the rest of my team for drawing up all the questions and answers!




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