Analytics Avenue

Back in August I wrote a post about using Yahoo's Assist attribution metric to help advertisers lower their CPA. This morning I came across a case study that showed how one marketer used assisted attribution to reduce their cost-per-acquisition 25.6% while also increasing sales for non-branded key terms by 15.2%!! AWESOME! Here's the link to the case study: http://www.marketingsherpa.com/article.php?ident=31487 Here's the link to my August blog post: http://mattlillig.blogspot.com/2009/08/want-to-lower-your-online-cpa-then.html

Just an update to this post: http://mattlillig.blogspot.com/2009/12/use-yahoo-web-analytics-to-geotargeted.html I made the images clickable so you can view are larger and more readable. I also changed the 2nd image so you can see the steps I used to create the Custom Report.

I just finished reading an article titled: Forecast: Geotargeted display ads to reach $1.9 billion http://www.bizreport.com/2009/12/forecast_geotargeted_display_ads_to_reach_19_billion.html In the article it stated: "By geographically targeting ads to consumers marketers can substantially increase their ability to reach in-market consumers. For example, an auto dealer can now target consumers in specific zip codes or regions rather than blanketing an entire state or block of content sites." As I read this, I thought why not just get this geographic data out of your Yahoo! Web Analytics reports? After you've set up Yahoo! Web Analytics to track your campaigns, you can set up a simple Customized Report to see the traffic to those campaigns via zip code (click on image below). In the image example above, I simply selected the 'Demographics' report (from the left hand nav menu) and then selected the 'Zip Code' report in the dropdown menu. After that, I selecte...