Case Study: How Assisted Attribution Helped Lower A Marketer's CPA by 25.6%!

Back in August I wrote a post about using Yahoo's Assist attribution metric to help advertisers lower their CPA. This morning I came across a case study that showed how one marketer used assisted attribution to reduce their cost-per-acquisition 25.6% while also increasing sales for non-branded key terms by 15.2%!! AWESOME!

Here's the link to the case study:
http://www.marketingsherpa.com/article.php?ident=31487

Here's the link to my August blog post:
http://mattlillig.blogspot.com/2009/08/want-to-lower-your-online-cpa-then.html