Monday, September 15, 2008

'Conversion Only': Simple Campaign Web Analytics

As a Yahoo! Sponsored Search advertiser, have you ever just wanted a campaign tracking tool that provides you with simple, easy-to-read, conversion performance reports? If the answer is YES, then you should be making use of the 'Conversion Only' tracking that is available in your Yahoo! Sponsored Search account.

With 'Conversion Only' you'll be able to report on Conversions, Cost Per Conversion (your cost to get a sale), Cost (cost of your clicked ads), Revenue (your earnings from sales), Revenue Per Conversion, ROAS (return on your ad spend), and even Yahoo's famous Assist report (keywords that have contributed to the conversion on your other keywords).


Implementation of 'Conversion Only' is easy. All you need to do is:

1. Log into your Yahoo! Sponsored Search Account (select the Administration tab --> select the Analytics link)

2. Activate 'Conversion Only'

3. Copy the 'Conversion Only' tracking script and paste it either bewteeen the "HEAD" or "BODY" tags on your confirmation/thank-you page.

Passing Revenue To Yahoo!

If you want to understand what your Return On Ad Spend is, then you'll need to have your web developer write some script to dynamically pass the total sale amount into the 'Conversion Only' script as shown below (see 25.99 being passed through the "amount=" parameter in the 'Conversion Only' script below):


motivatspeakers said...

A marketing campaign on the internet that involves article marketing can also be effective to generate publicity of your product but since this a free method you have to involve the search engines in your efforts.

Conversion Campaign

seo uk said...
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