Thursday, December 08, 2011

New Study Proves True In-Store Value of Online Clicks

Visit the Yahoo! Advertising Blog to read about how effective online search is at driving offline sales revenue.

In a nutshell:

For every $1 of revenue generated through online search, $6 of revenue is generated offline!

For all of you fans of cross-channel attribution, this is a must read!

Click here for the study.

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