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Showing posts from 2011

Powerful Keyword Insights In Yahoo! Clues

Not sure if you've had a chance to check out Yahoo! Clues yet, but if you haven't, I would take a look if you're responsible for managing search advertising at your company.  There is some powerful and insightful keyword data available in the Trend Analysis section. Yahoo! Clues (beta) is a search keyword trending tool.  While it gives you a peek inside what's trending for searches on Yahoo! (sports, people, places, etc), it also gives you a peek into how your business stacks up against your competition when it comes to keyword searches. One of my favorite reports under Trend Analysis tab is called Search Flow.  What Search Flow provides is "a list of the most probable previous and following user searches from an analysis of aggregated search patterns across Yahoo! Search. The top item under Previous Queries represents the most probable search term people tried before this search query. Similarly, the top item under Next Queries represents the most prob...

Start Off Every Reporting Day With Nutritional Value!

"Leveraging Audience Insights to Improve Digital Marketing ROI"

Win a Yahoo! Web Analytics Account

Simply go to our new Yahoo Web Analytics page on Facebook and tell us why you'd want a Yahoo! Web Analytics account. The answer/comment with the most 'Like' votes wins! So get your entry in and get your friends to vote for you!!! https://www.facebook.com/yahoowebanalytics/posts/180543512005959 Cheers!

Online Marketers Listen Up. There's Gold In That Data!

It happens way too often and it's painful to watch.  Extra revenue being flushed down the toilet because online marketers aren't taking a close enough look at what their web analytics reports are telling them.  They've spent the time to properly implement their tracking solutions but they aren't spending enough time in their solution looking for insights.  For online marketers, there could be a whole slew of reasons as to why they're not paying closer attention to their web analytics data: - Perhaps a new rep was hired and he/she didn't realize they had the data available - Perhaps they have a 3rd party agency managing their data for them - Perhaps they don't know how to analyze the data and need a consultant - Perhaps they're just lazy and don't care While there's always reasons why one hasn't looked closely enough, the bottom line is that you have to pay close attention to what your data is telling you so that you can capitalize on...

Y!WA in 2011

I'm super excited about what 2011 has in store for Yahoo! Web Analytics. Get ready to see more of Y!WA in 2011! More conferences, more blogs, more webinars, more collateral, more product development, more integration, more of everything! Stay tuned.....