Skip to main content

'Conversion Only': Simple Campaign Web Analytics

As a Yahoo! Sponsored Search advertiser, have you ever just wanted a campaign tracking tool that provides you with simple, easy-to-read, conversion performance reports? If the answer is YES, then you should be making use of the 'Conversion Only' tracking that is available in your Yahoo! Sponsored Search account.

With 'Conversion Only' you'll be able to report on Conversions, Cost Per Conversion (your cost to get a sale), Cost (cost of your clicked ads), Revenue (your earnings from sales), Revenue Per Conversion, ROAS (return on your ad spend), and even Yahoo's famous Assist report (keywords that have contributed to the conversion on your other keywords).

Implementation

Implementation of 'Conversion Only' is easy. All you need to do is:

1. Log into your Yahoo! Sponsored Search Account (select the Administration tab --> select the Analytics link)

2. Activate 'Conversion Only'

3. Copy the 'Conversion Only' tracking script and paste it either bewteeen the "HEAD" or "BODY" tags on your confirmation/thank-you page.


Passing Revenue To Yahoo!

If you want to understand what your Return On Ad Spend is, then you'll need to have your web developer write some script to dynamically pass the total sale amount into the 'Conversion Only' script as shown below (see 25.99 being passed through the "amount=" parameter in the 'Conversion Only' script below):









Comments

ethanparker said…
A marketing campaign on the internet that involves article marketing can also be effective to generate publicity of your product but since this a free method you have to involve the search engines in your efforts.

Conversion Campaign
4:48 AM
seo uk said…
This comment has been removed by a blog administrator.
1:03 AM
Post a Comment

Popular posts from this blog

Hey retailers, it's time to step up your coupon game!

Hate to be the bearer of bad news retailers but I can't find your coupons online.  I've run countless coupon related searches (on all of the major search engines) for some of your largest brands such as Staples, Target, McDonalds, Home Depot, and CVS to name a few. To be quite honest, it's a lousy consumer experience. All I see are countless affiliate sites that claim to offer me coupons from the retailer but RARELY deliver.  Sites like Techbargains.com serve up links which you think will provide you with a coupon but all they do is redirect you to the retailer's home page.  I invite you to try it.  Click on one of the green 'Activate Coupon' buttons to access the particular coupon: http://www.techbargains.com/staplescoupons.cfm .  It tells you to 'Please wait while we activate your deal' as it downloads who knows what to your system.  Just when you get excited about being presented with a coupon that you can print out and take into the ret...
4 comments
Read more

Monetizing Big Data In Yahoo Web Analytics

There's been a lot of talk/press already around Yahoo's new CEO, Scott Thompson, and his thoughts on big data at Yahoo.  Here are a few examples that have already been written since yesterday: Yahoo's New CEO Has Data Focus Can Yahoo's New CEO Thompson Harness Big Data Analytics? The Key To Yahoo's Long Term Health? Data, Says New CEO Rest assured though, Yahoo has some of the best big data geniuses around.  A company like Yahoo has to have some smart data guys when you're bringing in over 700 million monthly unique visitors to your properties each month.  Ever heard of Hadoop?  "The most well known technology used for Big Data is Hadoop. Hadoop is used by Yahoo, eBay, LinkedIn and Facebook. Google uses a proprietary version of Hadoop" And Hortonworks, a big data company that  spun out from Yahoo this past summer expects that "Half the worlds data will be on Hadoop in 5 years" So if Mr Thompson is looking to monetize "big d...
3 comments
Read more

Analyzing Analyst Struggles

Raise your hand if you are an analyst and you've run into one of these issues before: Data Discrepancies:  Your stakeholder approaches you and says, "I noticed the data in your report doesn't match the data in this other report.  Which one is correct?" No Data:   Your stakeholder asks for some data but after some further research, you realize that product team never implemented the proper tracking.  Zero.  Zilch.  Nada. Blocked Access:   Your stakeholder asks for a dashboard that requires integration from multiple data sources.  You go to query the data but realize you don't even have access to one of the databases.   Ad Hoc Request Madness:   Multiple stakeholders ask for data, dashboards, and insights all at the same time.  And they want it yesterday. Groundhog Day Questioning:   Your stakeholders ask the same questions over and over and over again. Below I've laid out some of the Top Analyst Struggles along with the impacts ...
Post a Comment
Read more