Analytics Avenue

Like peanut butter and chocolate, Michael Phelps and gold medals, and Britney and K-Fed ....some things were just meant to be together. OK , maybe not Britney and K-Fed , but the others on the list stand true. What about online advertising's biggest money makers Search and Display though? Were they meant to be together? Well, based on the fact that most companies still track their search and display efforts with separate teams, the likely answer is..."I don't know". If it was up to Atlas Solutions however, their latest report findings would have you believe that search and display should be together more than Harry and Lloyd (from "Dumb & Dumber"). Their findings showed that, "When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads con...

I had a comment on one of my posts about the Assists report that I wanted to share because I think it's a good one to discuss. It read: "I have a question, normally the assist counts are bigger than conversion, why is this happening?cause I bet assist would be counted in a case conversion happens, so the counts of conversion and assist would be same or conversion could be bigger." For those asking the same thing when looking at your Yahoo! Analytics reports, here was my response: Good question. Sometimes you might see 2 Assists and 0 Conversions for a campaign and wonder, "How can this be?" This happens because the Assists are being attributed to other campaigns and not necessarily the campaign you are looking at. For example, let's say I'm looking at the data for Campaign A. Over the past two days I see that it has received 0 Conversions (meaning visitors clicked on the ad for Campaign A, visited your site, and never converted). Campaign A does however ...