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Showing posts with the label web analytics

"Hi, I'm Search." "Hi, I'm Display."

Like peanut butter and chocolate, Michael Phelps and gold medals, and Britney and K-Fed ....some things were just meant to be together. OK , maybe not Britney and K-Fed , but the others on the list stand true. What about online advertising's biggest money makers Search and Display though? Were they meant to be together? Well, based on the fact that most companies still track their search and display efforts with separate teams, the likely answer is..."I don't know". If it was up to Atlas Solutions however, their latest report findings would have you believe that search and display should be together more than Harry and Lloyd (from "Dumb & Dumber"). Their findings showed that, "When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads con...

Implementing Yahoo! 'Full Analytics'

For those of you Yahoo! advertisers who are thinking about using and implementing Yahoo's Full Analytics, life just got a whole lot easier! One of my coworkers (Eric, your friendly technical account manager host in the video) and I put together a quick implementation video for advertisers. As always, this video was created with our customers in mind. Not that 'Full Analytics' was a difficult implementation before, but I figure, why read setup guides when you can watch a video (web 2.0 at its best)! "Can life get any easier?? I submit that it cannot!" - Brian Regan, Comedian To view a larger screening of the video, please click HERE .