I had a comment on one of my posts about the Assists report that I wanted to share because I think it's a good one to discuss. It read: "I have a question, normally the assist counts are bigger than conversion, why is this happening?cause I bet assist would be counted in a case conversion happens, so the counts of conversion and assist would be same or conversion could be bigger." For those asking the same thing when looking at your Yahoo! Analytics reports, here was my response: Good question. Sometimes you might see 2 Assists and 0 Conversions for a campaign and wonder, "How can this be?" This happens because the Assists are being attributed to other campaigns and not necessarily the campaign you are looking at. For example, let's say I'm looking at the data for Campaign A. Over the past two days I see that it has received 0 Conversions (meaning visitors clicked on the ad for Campaign A, visited your site, and never converted). Campaign A does however ...