Yahoo! Web Analytics gets a spotlight in CRM Magazine's online version... http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Web-Analytics-Whats-Worth-Paying-For-74702.aspx
It happens way too often and it's painful to watch. Extra revenue being flushed down the toilet because online marketers aren't taking a close enough look at what their web analytics reports are telling them. They've spent the time to properly implement their tracking solutions but they aren't spending enough time in their solution looking for insights. For online marketers, there could be a whole slew of reasons as to why they're not paying closer attention to their web analytics data: - Perhaps a new rep was hired and he/she didn't realize they had the data available - Perhaps they have a 3rd party agency managing their data for them - Perhaps they don't know how to analyze the data and need a consultant - Perhaps they're just lazy and don't care While there's always reasons why one hasn't looked closely enough, the bottom line is that you have to pay close attention to what your data is telling you so that you can capitalize on...
I'm super excited about what 2011 has in store for Yahoo! Web Analytics. Get ready to see more of Y!WA in 2011! More conferences, more blogs, more webinars, more collateral, more product development, more integration, more of everything! Stay tuned.....
Interested in learning the secret to starting a successful web analytics program within your company? Go read Avinash Kaushik's (a leader in the field of web analytics) post on the Yahoo! Web Analytics blog: http://www.yanalyticsblog.com/blog/2010/11/secret-to-winning-with-web-analytics-starting-right/
Similar to what Yahoo! search advertisers were able to use within the analytics tools (Full Analytics and Conversion Only) on the Yahoo! Search Marketing platform, the Assist metric is now available within Yahoo! Web Analytics. The assist* metric reveals which campaigns (of any type) most often indirectly contribute to the conversions you value in order to better evaluate marketing opportunities. The metric is calculated based on the number of times a campaign drives a visitor to your website prior to the source credited with a conversion. Assists are a campaign-based metric available in the Custom Report Wizard and are treated as any other campaign-based metric. They can be aggregated at higher level categories or viewed for each individual campaign being tracked. All assists occurring within 45 days of the conversion event will be recorded. Note that a single marketing activity can assist multiple conversions. Please also note that individual keywords or other organic traffic sources...
Check out the new Yahoo! Web Analytics upgrades.... http://help.yahoo.com/l/us/yahoo/ywa/documentation/prod_updates/3615784.html I'm especially excited about the Assist feature. :)