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Showing posts from May, 2024

Analytics Excellence

I recently read a post from a founder of a consulting company about customer excellence.  He quoted a business leader who said, "Our clients know they will get all the attention and time from us that they need because we set aside enough time to serve them well." The consulting company founder believed that this concept aligned perfectly with where he wanted to take his own consulting practice.  He went on to ask himself, "How many clients can I serve at once without sacrificing excellence?"  This got me thinking about 'analytics excellence' and how much work a single analyst should take on before the customer service excellence gets sacrificed. During an interview for a company I once worked for, I asked the Director, "How many Google Analytics analysts currently support your organization?"  She responded, "One."  I said, "Just one doing the reporting and analysis?"  She responded, "No, one doing it all.  Gathering KPIs.  ...

Just A 12 Year Hibernation

Has it really been 12 years since my last blog post??  What happened?  Life & work, I suppose.  Before I start a new chapter on diving back into analytics topics on my freshly titled 'Analytics Avenue' blog, here's a rundown of my work experience and insights from the past 12 years...   Yahoo: Yahoo Web Analytics After 8 years at Yahoo, where the company had battled a hostile takeover attempt (Microsoft), fended off activist investors, tested multiple revenue generating strategies (thanks to five CEOs in 7 years), reimagined search (project Panama), struggled to unload its huge stake in Alibaba and Yahoo Japan (worth an estimated $30B), and on and on and on....they finally started closing down offices to cut costs.  Unfortunately, our small satellite office in Carlsbad, CA was one of the victims.   Yahoo Web Analytics (the rebranded IndexTools platform), was no more.  It would be packaged up in the search deal with Microsoft and I never h...