Skip to main content

Posts

Showing posts from May, 2010

Track Your Twitter Campaigns In Real Time With Yahoo! Web Analytics: Part 1

Tweet One of the bonuses of using Yahoo! Web Analytics is that it reports back data in real time. Q: Are all reports in Y!WA real-time? A: Yes, Yahoo! Web Analytics maintains detailed records of every visit to your website in its database. When you request a report, Yahoo! Web Analytics mines this database to produce real time reports. All you have to do is to select a target period in your calendar. Some advertisers have told me that they don't see a need for real-time reporting, but I would disagree. To those advertisers I say, have you heard of Twitter? Yes, Twitter. That HUGE real-time social networking platform that is teaching some of the world's largest companies a thing or two about the value of social branding on the web. It's also teaching the the world's largest companies a thing or two about customer relations. Thanks to real-time social networking these days, brands are either being praised or flushed down the toilet in a very short amount of time ( rem...