ADVERTISERS: How would you like to save yourself a bundle of advertising dollars and heart ache all at the same time? Well, you can. And it can be done IMMEDIATELY by using the 'Assist' metric from your Yahoo! Sponsored Search account. This is a "no brainer " people! I've even broken it down into a simple basketball analogy so that it's easier to understand. Every online advertiser should be interested in understanding this. The Yahoo! Assists Sports Analogy: Basketball coaches have to make decisions every day on which players will play based on metrics such as Conversions and Assists. Here’s a scenario…. Coach's Decision Without Factoring In Assists Player A scores 2 conversions (for 4 points) and Player B scores 12 conversions (for 24 points). If the coach only measures performance based on conversions, then which player will he bench in the next game? Player A, of course, due to poor performance. Coach's Decision Factoring In Assists We find that wh...