If there is one group that has pulled back on their budgets of late, it's the group that spends their money on online advertising. Over the past few months there has certainly been a decline in online spend by many advertisers. Most would agree that the reason for the pull back in online spend is because of the current state of the economy. But to me, it's much more than that. While I agree the economy has played a major role in reduced online spend budgets, I can't put all of the blame on it. In my opinion, a lot of the blame needs to go to the lack of helpful online advertising measuring tools. Can you really blame an online advertiser for pulling back their spend budget when they can't really measure the true value or success of their campaigns?? But what about all of those web analytics solutions that are available in the market? Shouldn't online advertisers be using those to help them understand the success of their campaigns? Sure, and many advertisers do tr...