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Showing posts from August, 2008

"Hi, I'm Search." "Hi, I'm Display."

Like peanut butter and chocolate, Michael Phelps and gold medals, and Britney and K-Fed ....some things were just meant to be together. OK , maybe not Britney and K-Fed , but the others on the list stand true. What about online advertising's biggest money makers Search and Display though? Were they meant to be together? Well, based on the fact that most companies still track their search and display efforts with separate teams, the likely answer is..."I don't know". If it was up to Atlas Solutions however, their latest report findings would have you believe that search and display should be together more than Harry and Lloyd (from "Dumb & Dumber"). Their findings showed that, "When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads con...