Updated Note (11/20/2008): The post below dicusses the analytics found in the Yahoo! Sponsored Search interface (known as 'Conversion Only' analytics and 'Full Analytics'). It does not discuss Yahoo' s new web analytics platform called Yaho! Web Analytics. Information about Y!WA can be found by visiting: www.web.analytics.yahoo.com Yeah, you read it right. Yahoo has web analytics. And I'm not talking about just good old conversion tracking either. With the introduction of Yahoo's new search marketing platform (a.k.a. "Panama"), high end Yahoo advertisers now have the choice of choosing from two analytics options. The first option is the more traditional conversion tracking analytics. Or what Yahoo refers to as 'Conversion Only Analytics". Just like in the past, pay-per-click advertisers can place a java script tag (Conversion Tag) onto their confirmation page to help track form completions or shopping cart purchases. This conversion inf...