Analytics Avenue

During my consulting stint for an online electronics retailer, we came accross a "situation" where we needed to run an A/B test. Below is a description of the test and the results. Background The online retailer had 3 web sites that related to this case. 1. Site A - A main portal site (the branded site with the most visitor traffic) with direct links to their other sites 2. Site B - The retail site where visitors could shop for and purchase the electronics 3. Site C - The educational site where visitors could learn about the products before they made a decision to purchase In this case, the marketing team decided that they wanted to push the awareness a particular new camera product. To do this, the team created an internal banner and placed it on Site A (the high trafficked portal site). Upon clicking on this banner, visitors were sent to Site C so that they could educate themselves about the camera product in more detail. Once on Site C, if the visitor was interested in ...

I made this post on the Yahoo Web Analytics message board, but I wanted to post it here because I feel that it's important for anybody involved with web analytics to get an understanding of what's going on out there. There are petitions being put out by consumer advocacy groups requesting that the FTC investigate the regulation of data collection. Depending on the decision that the FTC makes, there could be a large impact on the way web analytics is used today. With that being said, I think the FTC is smart enough to see the value in web analytics and that it's not designed to infringe on a web site visitor's personal information. We all know that web analytics is designed for helping online businesses improve their site performance and marketing efforts. Anyway, here is my post. Feel free to read the article and leave me any comments. FTC Asked to Stop Microsoft's AdCenter http://www.betanews.com/article/FTC_Asked_to_Stop_Microsofts_AdCenter/1162502806 I'll bet...