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Yahoo! Web Analytics Resources

I've been receiving an increasing amount of Yahoo! Web Analytics (formerly IndexTools) questions lately due to the recent press on the CMS analytics study. While Yahoo! Web Analytics has not yet launched publicly, I wanted to send along some helpful links that discuss Yahoo! Web Analytics in more detail. I'm guessing that these links will only get people more antsy for the release, but it's helpful none the less.

Yahoo! Web Analytics For Your Web Site

Main Site:
http://web.analytics.yahoo.com/

Video: 9 Minute Overview (by Eric Hamilton)
http://www.detroitwideweb.com/temp/Yahoo-YWA-Reporting-Deck-EHAM.htmlhttp://eham1906.blogspot.com/2009/02/yahoo-web-analytics-reporting-overview.html

Video: Same As Above:
http://eham1906.blogspot.com/2009/02/yahoo-web-analytics-reporting-overview.html

Video: 5 Minute Overview (by Dennis Mortensen)
http://www.youtube.com/watch?v=yelzmWK64z0


Yahoo! Web Analytics For Your Yahoo! Small Business Store

Video: Y!WA Set up for Yahoo! Stores
http://www.youtube.com/watch?v=EJ4rukzY3qM


Yahoo! Web Analytics Articles

Yahoo Web Analytics - What's the Verdict?
http://www.ecommerce-guide.com/solutions/advertising/article.php/3791481

Yahoo! Web Analytics Leaps Ahead of Google Analytics for Enterprise Use
http://www.emediawire.com/releases/2009/2/prweb2090264.htm


Yahoo! Web Analytics Book

Info On New Book by Dennis Mortensen
http://visualrevenue.com/blog/yahoo-analytics-book

Purchase Book On Amazon
http://www.amazon.com/Yahoo-Web-Analytics-Dennis-Mortensen/dp/0470424249


Blog

Dennis Mortensen Blog
http://visualrevenue.com/blog/


IndexTools

Video: IndexTools at DME (2007)
http://www.youtube.com/watch?v=T5D32AS9sF4


Yahoo! Web Analytics Setup Guide

Setup Guide
http://help.yahoo.com/l/us/yahoo/smallbusiness/store/analytics/resources-02.html






Comments

Vero said…
Is there a timeline for Yahoo! to open access to their Analytics like Google has?
7:46 PM
Matt Lillig said…
Hi Vero,

It's first being rolled out to Yahoo! advertisers who work with an account manager. Are you a current Yahoo! Search Marketing user? If so, you can request Yahoo! Web Analytics from your AM.

I don't have an ETA for rollout to everybody, but I know there is a game plan for that.

Thanks for stopping by the site!
7:51 PM
vero said…
It's a shame its not out yet. I guess I will use another solution until then :(
4:36 PM
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