Analytics Avenue

"Leveraging Audience Insights to Improve Digital Marketing ROI"

Simply go to our new Yahoo Web Analytics page on Facebook and tell us why you'd want a Yahoo! Web Analytics account. The answer/comment with the most 'Like' votes wins! So get your entry in and get your friends to vote for you!!! https://www.facebook.com/yahoowebanalytics/posts/180543512005959 Cheers!

Yahoo! Web Analytics gets a spotlight in CRM Magazine's online version... http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Web-Analytics-Whats-Worth-Paying-For-74702.aspx

It happens way too often and it's painful to watch.  Extra revenue being flushed down the toilet because online marketers aren't taking a close enough look at what their web analytics reports are telling them.  They've spent the time to properly implement their tracking solutions but they aren't spending enough time in their solution looking for insights.  For online marketers, there could be a whole slew of reasons as to why they're not paying closer attention to their web analytics data: - Perhaps a new rep was hired and he/she didn't realize they had the data available - Perhaps they have a 3rd party agency managing their data for them - Perhaps they don't know how to analyze the data and need a consultant - Perhaps they're just lazy and don't care While there's always reasons why one hasn't looked closely enough, the bottom line is that you have to pay close attention to what your data is telling you so that you can capitalize on...

I'm super excited about what 2011 has in store for Yahoo! Web Analytics. Get ready to see more of Y!WA in 2011! More conferences, more blogs, more webinars, more collateral, more product development, more integration, more of everything! Stay tuned.....

Very cool data insights on search usage!  The look and feel of these reports is very user friendly!!  

Interested in learning the secret to starting a successful web analytics program within your company?  Go read Avinash Kaushik's (a leader in the field of web analytics) post on the Yahoo! Web Analytics blog: http://www.yanalyticsblog.com/blog/2010/11/secret-to-winning-with-web-analytics-starting-right/