Analytics Avenue

Similar to what Yahoo! search advertisers were able to use within the analytics tools (Full Analytics and Conversion Only) on the Yahoo! Search Marketing platform, the Assist metric is now available within Yahoo! Web Analytics. The assist* metric reveals which campaigns (of any type) most often indirectly contribute to the conversions you value in order to better evaluate marketing opportunities. The metric is calculated based on the number of times a campaign drives a visitor to your website prior to the source credited with a conversion. Assists are a campaign-based metric available in the Custom Report Wizard and are treated as any other campaign-based metric. They can be aggregated at higher level categories or viewed for each individual campaign being tracked. All assists occurring within 45 days of the conversion event will be recorded. Note that a single marketing activity can assist multiple conversions. Please also note that individual keywords or other organic traffic sources...

Check out the new Yahoo! Web Analytics upgrades.... http://help.yahoo.com/l/us/yahoo/ywa/documentation/prod_updates/3615784.html I'm especially excited about the Assist feature.  :)

Join us for a Web Analytics Wednesday networking event on September 29th. I'll be speaking about emerging trends in Web Analytics. You are also invited to a happy hour at the Daily Grill ( http://www.dailygrill.com/ ) after the presentation. This free event will be held at the Grand Conference room at RPA and will start at 6:30PM. Please note that RPA is located in the east wing of Yahoo Center. Also, RPA will not be able to validate parking. More information can be found here: http://www.webanalyticsdemystified.com/wednesday/list.asp?event_id=3142 Looking forward to meeting you!

Great overview on how to use Yahoo! Web Analytics to track the performance of theYouTube videos that you embed within your web site. http://www.yanalyticsblog.com/blog/?p=396

Let me give you a tip. If you want to run a successful web site, then get to know your visitors better. The companies that really understand who their visitors are tend to be the most successful because they're able to get the greatest return out their visitors. They get more engagement from their visitors, their visitors click on more links and pages, and their visitors tend to convert more. Part of understanding your visiting audience comes down to figuring out which segments of your audience perform the best. Once you figure that out, life gets much easier because now you know who you should be developing and targeting your web site content for. In Yahoo! Web Analytics, it's easy to figure out who your audience is with its demographic, geographic, and interest group data. For example, by visiting the 'Age and Gender' report you'll quickly see what age range and gender group visits your web site the most. By visiting the 'Interest Group' report you...

Tweet From the web site Clickerlink.com http://www.youtube.com/watch?v=egbW9oAtAsg&feature=player_embedded

Tweet Quick little video for those of you Yahoo! Small Business clients who want to check what kind of traffic you get from mobile phones. http://www.youtube.com/watch?v=il9bSfy3iGY