Analytics Avenue

Come check out Yahoo's new Yahoo! Web Analytics blog. http://www.yanalyticsblog.com/ The first post is about "Measuring the effectiveness of on-site promotions" by Dennis Mortensen.

The latest Yahoo! Web Analytics training session called, "Reporting And Interface Features" can be found here: http://help.yahoo.com/l/us/yahoo/ywa/training/training_session5.html;_ylt=AnOMQm1xE45RrI8EC2foDqJYDHlG For all other trainings, please visit the Yahoo! Web Analytics Resources site: http://help.yahoo.com/l/us/yahoo/ywa/training/

Via Dennis Mortensen's Visual Revenue blog : The following is a post by Charlie Holbech We have spent the last 18 months integrating Y!WA (IndexTools) into the Yahoo! Network and whilst our Account Management team has worked tirelessly to ensure that our client base (both Y!WACN members and Direct Customers) are well supported, we have also managed to find time to run some projects in the background! Our onus has been on serving our customer base more effectively, tackling this in a variety of ways: Dedicated Account Management for Y!WACN members, an expansive list of FAQs available to all on help.yahoo.com as well as the recently announced Y!WA Status Blog keeping our customers informed in real-time (RSS, Email, Phone and Messenger Alerts). I’m pleased to announce that today we add a considerable resource to our existing support and self-serve channels! Yahoo! Web Analytics Product Training on-Demand We have spent the last few months converting our original on-site product tra...

Here's a word cloud for all of the search keywords people used to find my blog in 2009. Looking to create your own word cloud? Go to: http://www.wordle.net/

Don't ask me how, but I let four months slip by without receiving any data (with regards to Google Analytics). Something happened where the Google tracking tag was mistakenly removed (probably as I was toying around with adding Blogger gadgets to my layout). Yes, even I use Google Analytics (mainly because that's what I was using before I joined Yahoo!). I'll be adding a Yahoo Web Analytics account in the next couple days. :) With regards to my blog, 2009 was a great year. Unfortunately, due to my 4 month tracking error, I came out with a fewer number of visits compared to 2008 (of course). Oh well, I still came out with some interesting user trends! My top 10 keyword searches were as follows: 1. yahoo assists 2. matt lillig 3. green analytics 4. yahoo full analytics 5. matt lillig blog 6. yahoo web analytics 7. matt lillig yahoo 8. tracking display ads 9. where are assists in yahoo? 10. last click attribution Anybody see a trend here? It appears that the topic of at...

Back in August I wrote a post about using Yahoo's Assist attribution metric to help advertisers lower their CPA. This morning I came across a case study that showed how one marketer used assisted attribution to reduce their cost-per-acquisition 25.6% while also increasing sales for non-branded key terms by 15.2%!! AWESOME! Here's the link to the case study: http://www.marketingsherpa.com/article.php?ident=31487 Here's the link to my August blog post: http://mattlillig.blogspot.com/2009/08/want-to-lower-your-online-cpa-then.html

Just an update to this post: http://mattlillig.blogspot.com/2009/12/use-yahoo-web-analytics-to-geotargeted.html I made the images clickable so you can view are larger and more readable. I also changed the 2nd image so you can see the steps I used to create the Custom Report.