Analytics Avenue

I seemed to have drawn some interest in my last post titled "Why you should choose Yahoo! Web Analytics Over Google Analytics" . I checked my ClickTale traffic and noticed that post was definitely the most popular of late. It's simply a post that redirects visitors to a couple nicely developed presentations on the topic. But to be fair, I must say that Yahoo! and Google each have their own uniqe business strategies for their own solutions, so they probably shouldn't really be compared at all. But for those out there who enjoy comparing the two solutions, I say go for it because it never really hurts to get a little extra press, right?!?!?! :) And the more we hear about the topic of web analytics in general, the better for everybody!

Two new presentations are available that discuss why Yahoo! Web Analytics should be your free web analytics solution of choice. 1. Published by Insightr (Oct. 30 th , 2009): The most comprehensive comparison http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual 2. Published by SallyKnows http://www.slideshare.net/SallyKnows/why-choose-yahoo-web-analytics-over-google-analytics?src=related_normal&rel=2381841

According to Dennis Mortensen's blog... http://visualrevenue.com/blog/2009/11/expanding-yahoo-web-analytics-consultant-network.html

For most search and display advertisers, reaching a low CPA (Cost Per Acquisition) goal is the holy grail of a successfull online campaign effort. But as most advertisers know from experience, it's easier said then done. Getting more visitors to convert for less money is not an easy task by any means. There are a lot of factors that have to take place in order for CPA to drop. For example, search and display ads can't be too expensive, the ads need to drive quality traffic and be relevant, the landing pages have to be relevant, there can't be any roadblocks on the site's path to conversion, visitors must be engaged with your product, sign up forms need to be easy to navigate, shopping carts need to flow, etc., etc., etc. As you can see, driving a lower CPA takes some effort. Too bad there isn't an easier way to lower that CPA dollar figure. Ahhhhh.....but wait. There actually is a way and it all boils down to how advertisers measure a conversion. If we take a step b...

For more information on the recent launch of the Yahoo! Web Analytics Consultant Network, you can visit the official Yahoo! Search Marketing blog.... Click Here

YAAAAAAAHHHHHHHOOOOOO! Click Image

More exciting news from the Yahoo! Web Analytics team. Dennis Mortensen notes on his blog that Yahoo! will be launching a monster consulting network for Yahoo! Web Analytics. Mr. Mortensen says, "This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular." Once the consulting network site launches, you'll find a list of over 48 Yahoo! Web Analytics partner consultants to choose from! I've actually worked with a couple of of these partners in the past (such as EngineReady and Semphonic) and they are solid when it comes to helping you drive a higher ROI from your analytics solutions. And if you are interested in becoming a Yahoo! Web Analytics Partner yourself, here are some of the benefits you'll receive: Yahoo! Web Analytics FREE account creation rights (This is sexy eh?) Listing on Yahoo!’s Consultant Network web page Potential client referrals from the Yahoo! Sales team E...