Analytics Avenue

I've just added Yahoo's new Pingbox widget to my blog. If you have any questions, comments, or concerns about Yahoo's web analytics while reading my blog site, feel free to use Pingbox to send me a question. As long as I'm online and not in a meeting, on the phone, working on a project, or supporting a client in need, I'll send you a quick message back. It works just like any other instant messaging service that you have used. The only difference is that Pingbox will keep you anonymous. Thanks again for your blog support! Matt Lillig

As a Yahoo! Sponsored Search advertiser, have you ever just wanted a campaign tracking tool that provides you with simple, easy-to-read, conversion performance reports? If the answer is YES, then you should be making use of the 'Conversion Only' tracking that is available in your Yahoo! Sponsored Search account. With 'Conversion Only' you'll be able to report on Conversions , Cost Per Conversion (your cost to get a sale), Cost (cost of your clicked ads), Revenue (your earnings from sales), Revenue Per Conversion , ROAS (return on your ad spend), and even Yahoo's famous Assist report (keywords that have contributed to the conversion on your other keywords). Implementation Implementation of 'Conversion Only' is easy. All you need to do is: 1. Log into your Yahoo! Sponsored Search Account (select the Administration tab --> select the Analytics link) 2. Activate 'Conversion Only' 3. Copy the 'Conversion Only' tracking script and past...

Maybe all of this blogging about Yahoo's web analytics is finally paying off! According to the recent report I ran on Google's Insights report for the terms "web analytics" and "online advertising", the #1 Rising Search phrase for analytics from January '06 to August '08 is................"yahoo web analytics" http://www.google.com/insights/search/#cat=&q=%22web%20analytics%22%2C%22online%20advertising%22&geo=&date=1%2F2006%2032m&clp=&cmpt=q If you think that phrase is rising now, just wait until we finish integrating IndexTools! :)

Cost of searching on Google: $0 Cost of searching on Yahoo: $0 The rising trend of Googlers searching for the term "yahoo" on Google..... PRICELESS! (A shout out to Stephane Hamel for correcting me on this)

If MC Hammer says it...it MUST be true. Whoa....whoa...whoa....whoa...whoa...STOP...analytics time! http://www.juiceanalytics.com/writing/analyticstime/

Like peanut butter and chocolate, Michael Phelps and gold medals, and Britney and K-Fed ....some things were just meant to be together. OK , maybe not Britney and K-Fed , but the others on the list stand true. What about online advertising's biggest money makers Search and Display though? Were they meant to be together? Well, based on the fact that most companies still track their search and display efforts with separate teams, the likely answer is..."I don't know". If it was up to Atlas Solutions however, their latest report findings would have you believe that search and display should be together more than Harry and Lloyd (from "Dumb & Dumber"). Their findings showed that, "When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads con...

I had a comment on one of my posts about the Assists report that I wanted to share because I think it's a good one to discuss. It read: "I have a question, normally the assist counts are bigger than conversion, why is this happening?cause I bet assist would be counted in a case conversion happens, so the counts of conversion and assist would be same or conversion could be bigger." For those asking the same thing when looking at your Yahoo! Analytics reports, here was my response: Good question. Sometimes you might see 2 Assists and 0 Conversions for a campaign and wonder, "How can this be?" This happens because the Assists are being attributed to other campaigns and not necessarily the campaign you are looking at. For example, let's say I'm looking at the data for Campaign A. Over the past two days I see that it has received 0 Conversions (meaning visitors clicked on the ad for Campaign A, visited your site, and never converted). Campaign A does however ...