Analytics Avenue

I'll be at the eMetrics Summit in San Francisco from May 5th -7th. Hope to see some of you readers there. For more information about this large web analytics event, please visit: www.emetrics.org Matt

While many of you know that I support Yahoo!'s current web analytics products called 'Conversion Only' and 'Full Analytics', many of you don't know that I also support two other products here at Yahoo!. One product is our Sponsored Search API while the other is what we call SSP...or Search Submit Pro. What is SSP? Well for those that have worked hard to manage their SEO (free or organic or algorithmic) listings to meet Yahoo!'s web crawler needs, SSP is a paid inclusion program that allows you to easily manage those organic listings without having to tweak your backend system (meta tags, etc). Many of you may not know that you can use Yahoo!'s 'Full Analytics' product to track the performance of your SSP listings.....from click to conversion. You can even get ROAS (return on ad spend or ROI) data for e-commerce sites that pass us revenue information. But before discussing tracking of SSP using Full Analytics, let's discuss what value SSP brin...

As many of you have already heard, the next big web analytics consolidation purchase took place on Tuesday with the announcement that Yahoo! has picked up the industry respected IndexTools. This is very exciting news for me because I have first hand knowledge of the IndexTools product and I support Yahoo's current web analytics products. A few years ago I worked for an SEM agency in San Diego called EngineReady ( http://www.engineready.com/ ). By the time I got there, EngineReady had already made the smart move of partnering with IndexTools so they could take advantage of IndexTools' web analytics product and include it as part of their SEM consulting services. I say "smart move" because EngineReady was one of the early SEM agencies to understand the value that web analytics had on helping online (pay-per-click) advertisers' improve their CPA and ROAS goals. As part of the EngineReady/IndexTools partnership, my role was to help IndexTools improve their US presenc...

For those who couldn't get enough of the last Full Analytics video, Eric has created another training video based on one of our external training decks. Sit back and listen in as Eric walks you through Full Analytics for Yahoo! Search Marketing. http://eham1906.blogspot.com/2008/02/yahoo-full-analytics-overview-by-eric.html

For those of you Yahoo! advertisers who are thinking about using and implementing Yahoo's Full Analytics, life just got a whole lot easier! One of my coworkers (Eric, your friendly technical account manager host in the video) and I put together a quick implementation video for advertisers. As always, this video was created with our customers in mind. Not that 'Full Analytics' was a difficult implementation before, but I figure, why read setup guides when you can watch a video (web 2.0 at its best)! "Can life get any easier?? I submit that it cannot!" - Brian Regan, Comedian To view a larger screening of the video, please click HERE .

To My Blog Readers: Based on my traffic reports for this blog, I've noticed that a lot of you visitors have been using search queries that include phrases such as "yahoo assists", "yahoo analytics", "tracking revenue with yahoo full analytics", "javascript code needed for conversion tracking yahoo", "what is an assist yahoo conversion", etc. I'm here to say that if you have any questions or comments regarding Yahoo Analytics and its reports (such as Assists), I'd be more than happy to answer your questions directly. Simply send me an email at lilligm@yahoo-inc.com with your question(s) and I'll get back to you ASAP. Why waste your time trying to get answers to your questions by reading documentation (like you have to do with "other" web analytics vendors). Yuck. Just because analytics is free, it doesn't mean you have to miss out on quality customer support. I'll see you in my inbox.... Kind Regards, M...

For those who haven't seen the new ClickTale tracking service yet, here you go. It's a new visual tool that monitors the movements of a visitor on your pages. It also provides some interesting mouse navigation heat maps. I find this tool interesting to visually see how people are navigating my own blog. I find it to be a nice change of pace compared to other analytics tools where you are looking strictly at numbers and charts all day. It can definitely be a useful tool for web developers. Based on the stats ClickTale provides me, I was able to tell that this visitor in the video below was: - From the US - Using IE - Actively looking at my blog for 5 minutes and 17 seconds - Referred from Google after searching for the term "web analyst position" - Landed on my post called "How Many Stats Would A Stats Analyst Track If A Stats Analyst Could Tack Stats" Follow the little square (actual mouse movement) on the video..... Here is a snapshot of their h eat map...