It happens way too often and it's painful to watch. Extra revenue being flushed down the toilet because online marketers aren't taking a close enough look at what their web analytics reports are telling them. They've spent the time to properly implement their tracking solutions but they aren't spending enough time in their solution looking for insights. For online marketers, there could be a whole slew of reasons as to why they're not paying closer attention to their web analytics data: - Perhaps a new rep was hired and he/she didn't realize they had the data available - Perhaps they have a 3rd party agency managing their data for them - Perhaps they don't know how to analyze the data and need a consultant - Perhaps they're just lazy and don't care While there's always reasons why one hasn't looked closely enough, the bottom line is that you have to pay close attention to what your data is telling you so that you can capitalize on...