Analytics Avenue

A few months ago I did a web analytics interview with my good friend Rich Earle who is the blogger for the business blog "Tokens". Tokens is a blog that provides "impactful tools, tips, and thought provoking messages that provide value in the way you ultimately view, conduct, or renovate your sales, client service and marketing processes." http://www.businesstokens.com/ (select the 'Web Analytics' link under 'Categories')

I invite you to join myself and the Yahoo Analytics team on July 11th at BJ's Brewhouse in Burbank, CA for a Web Analytics Wednesday event. The event starts at 6pm. Address: 107 S 1st St Burbank, CA Telephone: 818.557.0881

For those who have explored Yahoo's latest web analytics options, you have most likely come across the 'Assists' report and wondered what the heck it is. Even more so, you may have asked yourself, "How am I supposed to use it?" First let me break down what Assists are. Assists are simply keywords that played a part in assisting other keywords in getting a conversion. Huh? Ok , here's an example: Let's say I'm a visitor looking to purchase a computer. I go to Yahoo.com and run a search using the term "computer" . I decide on clicking the Sony sponsored search ad for computers. I dig around on the SonyStyle.com web site but end up not purchasing anything. I then come back 14 days later and use the search term "Laptop" on Yahoo.com. But this time I decide to click on a different Sony sponsored search ad....for laptops. I reach the same SonyStyle.com site and I finally decide to make a puchase (conversion). The results in Yahoo.... The ...