We all know that search engines (like Google, Yahoo! and MSN Search) are very helpful in bringing visitors to your site. But what about internal search engines? How valuable are they when it comes to the success of your online business? Well, they can be just as valuable (if not more) because they actually help bring visitors to your shopping cart. Whenever a visitor types in a keyword search into your homepage's internal search box, that visitor is essentially telling you, "I am interested in finding this product, I want to learn more about it, and I may even want to buy it!" But if your internal search tool can't provide the visitor with what they are looking for, then you may have just lost a sale. Beyond losing a sale, you may have also lost a potential loyal customer who (with a good first time experience to your site) might have purchased from you again in the future. So how does all of this internal search stuff relate to web analytics? Well, in order to build ...