tag:blogger.com,1999:blog-123600682024-03-07T19:41:42.667-08:00Web Ana-lilligYahoo! Web Analytics Topics and Other Web Analytics Points of InterestMatt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.comBlogger89125tag:blogger.com,1999:blog-12360068.post-34791248439430202962012-04-19T12:34:00.000-07:002012-04-19T12:34:20.783-07:00Hey retailers, it's time to step up your coupon game!Hate to be the bearer of bad news retailers but I can't find your coupons online. I've run countless coupon related searches (on all of the major search engines) for some of your largest brands such as Staples, Target, McDonalds, Home Depot, and CVS to name a few. To be quite honest, it's a lousy consumer experience. <br />
<br />
All I see are countless affiliate sites that claim to offer me coupons from the retailer but RARELY deliver. Sites like Techbargains.com serve up links which you think will provide you with a coupon but all they do is redirect you to the retailer's home page. I invite you to try it. Click on one of the green 'Activate Coupon' buttons to access the particular coupon: <a href="http://www.techbargains.com/staplescoupons.cfm">http://www.techbargains.com/staplescoupons.cfm</a>. It tells you to 'Please wait while we activate your deal' as it downloads who knows what to your system. Just when you get excited about being presented with a coupon that you can print out and take into the retailer.....it redirects you to the retailer's home page. That's some kind of bargain folks! Really? If I wanted to visit the retailer's homepage guys, I would have typed in their brand URL directly. Lousy experience.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlV1rWfjxW0Zu0NusN6NhEiPKkd5Fum7n-RLWHPhGj7P_9iEPWvnMN_lKcfJAkvaU-88krCz4k9WhNQiaaYyVCHQLGwqTVqhDKNuOQxeM9Ly52LfoxMKw4AvDSxFxb8A47qvpyuQ/s1600/Techbargains.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlV1rWfjxW0Zu0NusN6NhEiPKkd5Fum7n-RLWHPhGj7P_9iEPWvnMN_lKcfJAkvaU-88krCz4k9WhNQiaaYyVCHQLGwqTVqhDKNuOQxeM9Ly52LfoxMKw4AvDSxFxb8A47qvpyuQ/s320/Techbargains.jpg" width="320" /></a></div>
<br />
<br />
Where are the real coupons online retailers? You know, the coupons that we all get bombarded with in our mail boxes each and every day at home but get tossed away only to realize that we probably should have kept some of them for later use? The ones that come directly from the retailers themselves where they spend millions on design, packaging, and postage? Those 2-for-1 offers?? Why is it so hard to get access to those same coupons directly from the retailer's own web site instead of being taken on some kind of wild treasure hunt all over the web? By searching for your coupons, I'm actively telling you I want an incentive to visit your brick and mortar store. Problem is, you're not delivering! Missed sale opportunity.<br />
<br />
Perhaps retailers just haven't done their due diligence in researching the online and mobile coupon opportunity vs. the offline coupon market. Here are some key data facts they ought to be aware of:<br />
<br />
<i><b>- Mail paper coupons deliver a redemption rate of 1%-5% on average while online click-to-print and mobile coupons offer redemption rates of 10%-20%</b></i><br />
<i><b><br /></b></i><br />
<i><b>- The projected total redemption value of mobile coupons globally by 2016 will be $43 billion (yes, that's billion). Just to put that in perspective, the revenue forecast for "big data" (the hot topic in the online world of late) by the same date (2016) is supposed to be $48 billion </b></i><br />
<i><b><br /></b></i><br />
<b><i>- 51% of consumers print out the offer or promotion after opening, looking at, or reading deals online via PC (Yahoo! study)</i></b><br />
<b><i><br /></i></b><br />
<b><i>- $10 driven offline for every $1 spent online (Google study)</i></b><br />
<b><i><br /></i></b><br />
<i><b>- For every $1 generated in online sales for coupon related search terms, $6 were generated in offline sales (<a href="http://www.adotas.com/2011/12/how-online-search-drives-brick-and-mortar-sales-revtrax-on-new-study/">RevTrax study</a>)</b></i><br />
<i><b><br /></b></i><br />
<i><b>- Of those that have used a QR code, 87% have accessed it to get a coupon, discount or deal (MGH study)</b></i><br />
<i><b><br /></b></i><br />
<i><b>- Percentage of mobile coupon users worldwide is expected to jump to 35% by 2014 vs. 2.7% in 2010 (Yankee Group study)</b></i><br />
<i><b><br /></b></i><br />
<i><b>- Huge spike in coupon related search request on Yahoo! starting in March 2011 through the end of the year (Yahoo! Clues)</b></i><br />
<i><b><br /></b></i><br />
<i><b>- Growth in coupon related search requests on Google from mid 2008 through end of 2011 (Google Trends)</b></i><br />
<br />
Perhaps retailers don't realize that coupons that are served from online ads and redeemed in-store can be traced back to the online ad it was referred from. There is a fabulous company out of New York, named <a href="http://www.revtrax.com/">RevTrax</a> that is in the business of providing online-to-offline redemption analytics for some major retailer brands. They can take any coupon or offer that is driven through a search, display, email, or social ad and map the in-store redeemed coupon/offers back to the ad to help the advertiser/retailer better understand the effectiveness of their online advertising efforts. The myth of not being able to track online-to-offline is over.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9w9URbP5z3cmHXrYdzGL7b-nnlYMbz30hBLmZmL91g7BZfVBKZNXrg8QLNu5pC4taXkc4yYtYLisYiSDPwsIv_J5tp1I9AkuRsOc36yrIGXyhy1eD6COZ6eICR9GqZYlr-nwB0w/s1600/RevTrax.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="287" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9w9URbP5z3cmHXrYdzGL7b-nnlYMbz30hBLmZmL91g7BZfVBKZNXrg8QLNu5pC4taXkc4yYtYLisYiSDPwsIv_J5tp1I9AkuRsOc36yrIGXyhy1eD6COZ6eICR9GqZYlr-nwB0w/s400/RevTrax.jpg" width="400" /></a></div>
<br />
<br />
Whatever the issues are, retailers are missing the boat when it comes to moving online consumers to their brick-and-mortar retail stores. Coupon redemption is a monster business (as you can see by the data above, the quick growth of daily deal sites and extreme couponing). Those who do the best job of spreading their coupons across multiple channels such as snail mail, social, display, search, email, and tv (yes tv. think of opportunities like pushing a coupon from your brand's prime time commercial through Yahoo's <a href="http://www.intonow.com/ci">Into Now mobile app</a>) will win. <br />
<br />
Come on retailers, it's 6pm I'm hungry and I'm armed with either a PC, a mobile phone, a tablet, or a television.....entice me with your best offer! <br />
<br />
<br />Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com4tag:blogger.com,1999:blog-12360068.post-19138624928448585352012-01-06T15:21:00.000-08:002012-01-09T13:27:24.710-08:00Monetizing Big Data In Yahoo Web AnalyticsThere's been a lot of talk/press already around Yahoo's new CEO, Scott Thompson, and his thoughts on big data at Yahoo. Here are a few examples that have already been written since yesterday:<br />
<br />
<a href="http://radar.oreilly.com/2012/01/yahoo-ceo-apps-ebay-ipad.html">Yahoo's New CEO Has Data Focus</a> <br />
<a href="http://www.zdnet.com/blog/btl/can-yahoos-new-ceo-thompson-harness-big-data-analytics/66160">Can Yahoo's New CEO Thompson Harness Big Data Analytics?</a><br />
<a href="http://adage.com/article/digital/key-yahoo-s-long-term-health-data-ceo/231902/">The Key To Yahoo's Long Term Health? Data, Says New CEO</a> <br />
<br />
Rest assured though, Yahoo has some of the best big data geniuses around. A company like Yahoo has to have some smart data guys when you're bringing in over 700 million monthly unique visitors to your properties each month. Ever heard of Hadoop? <i>"The most well known technology used for Big Data is Hadoop. Hadoop is
used by Yahoo, eBay, LinkedIn and Facebook. Google uses a proprietary
version of Hadoop" </i>And Hortonworks, a big data company that <a href="http://servicesangle.com/blog/2011/06/28/why-hortonworks-is-yahoos-smartest-play-in-years/">spun out</a> from Yahoo this past summer expects that "Half the worlds data will be on Hadoop in 5 years" <br />
<br />
So if Mr Thompson is looking to monetize "big data", he seems to have come to the right place.<br />
<br />
On the web analytics side, Yahoo is in fact already tapping into its big data and leveraging it
via it's Yahoo! Web Analytics platform. Clients (advertisers,
publishers, agencies, etc) of Yahoo Web Analytics get to take advantage
of demographic metrics such as age, gender, and online interests when
they add Yahoo Web Analytics script to their web site's pages.<br />
<br />
These types of metrics are only available thanks to Yahoo's massive
audience reach (where 80% of the US population is touched). The
millions of visitors who traverse across Yahoo's #1 trafficked pages or
sign up for Yahoo products (fantasy sports, mail, instant messenger,
finance portfolios, etc) provide extremely valuable data that Yahoo can
aggregate up anonymously and provide insights to their clients.<br />
<br />
<br />
With these metrics in hand, advertising clients can drive more
targeted audience campaigns and publishers can develop more targeted
audience content across their pages. The result is more visitor traffic
(clicks and impressions) on ads and more engagement on web sites
leading to improved conversion numbers.<br />
<br />
And a happy client means more spend back to Yahoo.
<br />
<script src="http://d.yimg.com/mi/ywa.js" type="text/javascript">
</script>
<script type="text/javascript">
/*globals YWA*/
var YWATracker = YWA.getTracker("1000571509662");
//YWATracker.setDocumentName("");
//YWATracker.setDocumentGroup("");
YWATracker.submit();
</script>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com3tag:blogger.com,1999:blog-12360068.post-7254937413900242552011-12-08T11:52:00.000-08:002011-12-29T20:09:12.390-08:00New Study Proves True In-Store Value of Online ClicksVisit the Yahoo! Advertising Blog to read about how effective online search is at driving offline sales revenue.<br />
<br />
In a nutshell:<br />
<br />
For every $1 of revenue generated through online search, $6 of revenue is generated offline!<br />
<br />
For all of you fans of cross-channel attribution, this is a must read!<br />
<br />
Click <a href="http://advertising.yahoo.com/blogs/advertising/study-proves-true-store-value-online-clicks-011328325.html">here</a> for the study.
<!-- Yahoo! Web Analytics - All rights reserved -->
<script type="text/javascript" src="http://d.yimg.com/mi/ywa.js"></script>
<script type="text/javascript">
/*globals YWA*/
var YWATracker = YWA.getTracker("1000571509662");
//YWATracker.setDocumentName("");
//YWATracker.setDocumentGroup("");
YWATracker.submit();
</script>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-21418676199809939942011-11-03T10:36:00.000-07:002011-12-13T14:44:16.668-08:00Powerful Keyword Insights In Yahoo! CluesNot sure if you've had a chance to check out <a href="http://clues.yahoo.com/">Yahoo! Clues</a> yet, but if you haven't, I would take a look if you're responsible for managing search advertising at your company. There is some powerful and insightful keyword data available in the <a href="http://clues.yahoo.com/analysis">Trend Analysis</a> section.<br />
<br />
Yahoo! Clues (beta) is a search keyword trending tool. While it gives you a peek inside what's trending for searches on Yahoo! (sports, people, places, etc), it also gives you a peek into how your business stacks up against your competition when it comes to keyword searches. <br />
<br />
One of my favorite reports under Trend Analysis tab is called Search Flow. What Search Flow provides is "a list of the most probable previous and following user
searches from an analysis of aggregated search patterns across Yahoo!
Search. The top item under <span style="font-weight: bold;">Previous Queries</span> represents the most probable search term people tried <span style="font-style: italic;">before</span> this search query. Similarly, the top item under <span style="font-weight: bold;">Next Queries</span> represents the most probable search term people tried <span style="font-style: italic;">after</span> this search query."<br />
<br />
Below is a good example. By typing the term 'Staples' into the Find Trends box and clicking on the Discover button, I am able to see the most probable search keywords that people used BEFORE they searched for the term 'Staples' and then the most probable search keywords that people used AFTER they searched for the term 'Staples'.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcSep-ShuROF0k61GxG2_5ETPmKDrN8YpT-auEAqsH3Lq6H9Paheo4cBmB3fW_oShao7riAs26mETNCEuMu8yp6VyCO2mKxjHqvxHXwXh1Ju0j-uvyPX7HZvCjGY5XLmSY1CVxBA/s1600/Yahoo+Clues+Search+Flow.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcSep-ShuROF0k61GxG2_5ETPmKDrN8YpT-auEAqsH3Lq6H9Paheo4cBmB3fW_oShao7riAs26mETNCEuMu8yp6VyCO2mKxjHqvxHXwXh1Ju0j-uvyPX7HZvCjGY5XLmSY1CVxBA/s640/Yahoo+Clues+Search+Flow.png" width="640" /></a></div>
<br />
This is very insightful data because it allows you, the advertiser, to get into the mind of your consumer/visitor. With just this data alone, we can start to pick up on some interesting trends here.<br />
<br />
First, we see that the consumers are interested in finding store locations as we see them searching for "staples locations" and "staples center" in the Previous Queries. In the Next Queries we see the same trend of searches for "staples locations" and "staples center". This obviously lets us know that a lot of visitors who come to Yahoo! and search for "Staples" are looking for store locations. As an online marketer, these are good keywords to bid on because you know that a lot of your consumers are searching for them. Also, by helping your consumer easily find your store, it will help drive foot traffic to your brick and mortar business.<br />
<br />
The second trend we see here is discounts! In Previous Queries, consumers searched for "staples easy rebates". In the Next Queries, they searched for "staples coupons". This trending data lets you know that your consumers are looking for deals to entice them to come to your store. As an online advertisers/marketer, you should make it easy for your consumers to find discounts/coupons for your business. Perhaps bid up on keywords such as "Staples Coupons" and make sure you provide your consumers with a landing page that gives them easy access to any coupons you have available (could be printable, mobile, etc).<br />
<br />
The other advantage to looking at data under the Trend Analysis tab is gathering competitive intelligence. If I also add in the search term "Office Max" to the Find Trends box, I get all sorts of great insights into how my Staples audience/consumers perform compared to how Office Max's audience/consumers perform.<br />
<br />
In this competitive view we get...<br />
<br />
<b>Traffic Data Insights</b> <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTzNK5EBXbV119Cz5-wDAV9s2IY94j2G3RyuzMnNVr-hIgC80xukKJW2PN2QDVyD0gsULZRPiJHIa3giRtTH_UHgMatJ9cb_-oMb06dCOVhfUeyYOhjT2KjDEzQHs05yw5N60ypA/s1600/Yahoo+Clues+Traffic.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTzNK5EBXbV119Cz5-wDAV9s2IY94j2G3RyuzMnNVr-hIgC80xukKJW2PN2QDVyD0gsULZRPiJHIa3giRtTH_UHgMatJ9cb_-oMb06dCOVhfUeyYOhjT2KjDEzQHs05yw5N60ypA/s640/Yahoo+Clues+Traffic.png" width="640" /></a></div>
<br />
<b>Gender Data Insights</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtBnsh4KQ6GCy4GRyD9N_o5ThLvCGc6YhWrWZiWsEry0yj9yPp2hQKbHHsuSljuInbxCijHj7aEr1SnCNx3CtoycCwexDbF1qQgwnLTpR7jZRtwpsaoqtBHeIwfUNJNStfVaEmFw/s1600/Yahoo+Clues+Gender.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtBnsh4KQ6GCy4GRyD9N_o5ThLvCGc6YhWrWZiWsEry0yj9yPp2hQKbHHsuSljuInbxCijHj7aEr1SnCNx3CtoycCwexDbF1qQgwnLTpR7jZRtwpsaoqtBHeIwfUNJNStfVaEmFw/s640/Yahoo+Clues+Gender.png" width="640" /></a></div>
<br />
<b>Geographic Data Insights</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCiFpgwOU6G-UDXONKUil4vY5AKhyphenhyphenQLmMGOyGgRgY_iKxeIUX8_jHYjTsfPKvTT8aQh8Ogx90NtLXmq30gToYhqbmFmHMzQ5aprmzmdnctTHxbZkPYkToxCvEMVjKC50ambmEBoQ/s1600/Yahoo+Clue+Geo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCiFpgwOU6G-UDXONKUil4vY5AKhyphenhyphenQLmMGOyGgRgY_iKxeIUX8_jHYjTsfPKvTT8aQh8Ogx90NtLXmq30gToYhqbmFmHMzQ5aprmzmdnctTHxbZkPYkToxCvEMVjKC50ambmEBoQ/s640/Yahoo+Clue+Geo.png" width="640" /></a></div>
<br />
<b>Search Flow & Related Searches Insight</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAtXvqWUiJSwfmCPZNmoNFNMiGu-u8rnrunJkp5HYR2fhKjKChxVV2i3HgdsZUPt0RG3o-TFoSOFxLLHwoEN8oD4h8XhOydrHvxj1GMBedTefLRpM6-7Cx_CVq91aacAPBcEG48g/s1600/Yahoo+Clues+Search+Flow+and+Related+Searches.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAtXvqWUiJSwfmCPZNmoNFNMiGu-u8rnrunJkp5HYR2fhKjKChxVV2i3HgdsZUPt0RG3o-TFoSOFxLLHwoEN8oD4h8XhOydrHvxj1GMBedTefLRpM6-7Cx_CVq91aacAPBcEG48g/s640/Yahoo+Clues+Search+Flow+and+Related+Searches.png" width="640" /></a></div>
<br />
The fact that this competitive data is freely available and already aggregated up for you (thanks to Yahoo) is amazing! I recommend sharing Yahoo! Clues with your online marketing team so that they can leverage the insightful data to help drive a more profitable online business.<br />
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-789365-1']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
<!-- Yahoo! Web Analytics - All rights reserved -->
<script type="text/javascript" src="http://d.yimg.com/mi/ywa.js"></script>
<script type="text/javascript">
/*globals YWA*/
var YWATracker = YWA.getTracker("1000571509662");
//YWATracker.setDocumentName("");
//YWATracker.setDocumentGroup("");
YWATracker.submit();
</script>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-40045311339676944862011-10-05T11:50:00.000-07:002011-10-05T11:50:17.230-07:00Start Off Every Reporting Day With Nutritional Value!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQb84vOR_kYHTKPelNVpSpxEcJ6X3cYgvZDus4rt1LtmgBVAt2Dw5SqqIGV3x_saLQvAAqNNEZ3vGY3CFnS3vmJlvikTpROiikFKJEReOjNIzeHAvB_iXP77V4gUICj7YtfLRI_Q/s1600/YWA+Cereal.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQb84vOR_kYHTKPelNVpSpxEcJ6X3cYgvZDus4rt1LtmgBVAt2Dw5SqqIGV3x_saLQvAAqNNEZ3vGY3CFnS3vmJlvikTpROiikFKJEReOjNIzeHAvB_iXP77V4gUICj7YtfLRI_Q/s320/YWA+Cereal.png" width="320" /></a></div>
<div style="text-align: center;">
<br /></div>
<div style="color: purple; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; text-align: center;">
<span style="font-size: large;"><b><i>"Leveraging Audience Insights to Improve Digital
Marketing ROI"</i></b></span></div>
Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-50956873597316185252011-07-06T12:30:00.000-07:002011-07-06T12:37:42.292-07:00Win a Yahoo! Web Analytics Account<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGbq8F6VGiYxxgWxiwxWV2hPfz_TToKBK9pOE8Eahp-WNuw0eaIo6BhD9cyZ9zwL69g5KCjTP9EVT_LKrYHWCgsQkAfpIre2v8B0KSJDg7EsCsoefJK-9Trz6Ev6MlKMU8qPrk6g/s1600/YWA+Logo+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGbq8F6VGiYxxgWxiwxWV2hPfz_TToKBK9pOE8Eahp-WNuw0eaIo6BhD9cyZ9zwL69g5KCjTP9EVT_LKrYHWCgsQkAfpIre2v8B0KSJDg7EsCsoefJK-9Trz6Ev6MlKMU8qPrk6g/s200/YWA+Logo+2.png" width="199" /></a></div><br />
<strong><span style="background-color: white; color: purple;">Simply go to our new Yahoo Web Analytics page on Facebook and tell us why you'd want a Yahoo! Web Analytics account.</span></strong><br />
<br />
<strong><span style="background-color: white; color: purple;">The answer/comment with the most 'Like' votes wins!</span></strong><br />
<br />
<strong><span style="background-color: white; color: purple;">So get your entry in and get your friends to vote for you!!!</span></strong><br />
<a href="https://www.facebook.com/yahoowebanalytics/posts/180543512005959">https://www.facebook.com/yahoowebanalytics/posts/180543512005959</a><br />
<br />
<strong><span style="color: purple;">Cheers!</span></strong>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-85255237433950636902011-04-28T10:16:00.000-07:002011-04-28T10:16:13.252-07:00Yahoo! Web Analytics Covered In CRM MagazineYahoo! Web Analytics gets a spotlight in CRM Magazine's online version...<br />
<br />
<a href="http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Web-Analytics-Whats-Worth-Paying-For-74702.aspx">http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Web-Analytics-Whats-Worth-Paying-For-74702.aspx</a>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com1tag:blogger.com,1999:blog-12360068.post-79848381010828500522011-04-21T15:12:00.000-07:002011-12-08T10:24:14.641-08:00Online Marketers Listen Up. There's Gold In That Data!It happens way too often and it's painful to watch. Extra revenue being flushed down the toilet because online marketers aren't taking a close enough look at what their web analytics reports are telling them. They've spent the time to properly implement their tracking solutions but they aren't spending enough time in their solution looking for insights. <br />
<br />
For online marketers, there could be a whole slew of reasons as to why they're not paying closer attention to their web analytics data:<br />
<br />
<span style="color: blue;">- Perhaps a new rep was hired and he/she didn't realize they had the data available</span><br />
<span style="color: blue;">- Perhaps they have a 3rd party agency managing their data for them</span><br />
<span style="color: blue;">- Perhaps they don't know how to analyze the data and need a consultant</span><br />
<span style="color: blue;">- Perhaps they're just lazy and don't care</span><br />
<br />
While there's always reasons why one hasn't looked closely enough, the bottom line is that you have to pay close attention to what your data is telling you so that you can capitalize on it! Web analytics data isn't just a bunch of numbers on a page (though it may look like it to some). Web analytics data provides you with insights such as: who your target audience is, where your roadblocks are, whether or not you're turning a profit, and who you should be spending your online budget with.<br />
<br />
With that said, I want to introduce you to a good example of an online marketer who hasn't been paying close enough attention to their search engine referral report data. And because of this, they're missing out BIG TIME on driving additional revenue to their bottom line.<br />
<br />
The data provided below for this particular marketer (in the UK) was generated during the past several months...<br />
<span id="goog_459803358"></span><span id="goog_459803365"></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGs1hl8xz9OLsthtjbwzk7Dg9uwtEdOU3m3FJOXNFIKtWYveTMOh936FHn_ie4cOkNEM4Ox3QEhsq9hANMTcGv7qg7mCfEC3918hMYHqrwnVKA6KBwdR6sx1nMYfDXp3zUdcGLjg/s400/YahooBingROAS.png" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Larger Image View: <a href="http://www.flickr.com/photos/lillig/5641737296/">http://www.flickr.co<span id="goog_459803390"></span><span id="goog_459803391"></span>m/photos/lillig/5641737296/</a></td></tr>
</tbody></table><span id="goog_459803366"></span><span id="goog_459803359"></span><br />
By looking at the data from this report, we can see that:<br />
<br />
<span style="color: blue;">- Google is driving 91% of the referral traffic (combo of paid and organic search)</span><br />
<span style="color: blue;">- Google drives a higher Avg. Order Value for each sale </span><br />
<span style="color: blue;">- Yahoo drives a much higher Conversion Rate</span><br />
<span style="color: blue;">- Google drives a lot more Revenue </span><br />
<span style="color: blue;">- Yahoo drives a much higher ROAS (Return On Ad Spend)</span><br />
<span style="color: blue;">- The marketer spends (Cost) a lot more with Google versus the other three engines</span><br />
<br />
Now let's analyze the data for insights. Do you see the glaring question that comes from this report above (minus AOL since their search is enhanced by Google)???<br />
<br />
Yes! Why isn't this marketer spending more with Yahoo to drive more referral traffic when more than half of their visitors convert, the ROAS is more than double Google's, and the Avg Order Value is nearly the same as Google's?<br />
<br />
Now don't get me wrong, I'm not saying the marketer should pull budget from away Google and use it for Yahoo (because Google's ROAS is also very good) but they should definitely be spending a lot more with Yahoo with the kind of performance data it's showing! Sure spending more on Yahoo is going to drive up their costs/spend but at a 6,800% return-on-ad-spend, this marketer is missing out on a big revenue opportunity!!<br />
<br />
Also, look how much more the marketer is spending with Bing (Cost), yet look at the return they get compared to Yahoo. Does that make sense? No. However, that will soon change and become even more important as the Yahoo/Microsoft alliance moves into the UK in the near future. Using the same data above, here's a breakdown and summary of what a Bing/Yahoo alliance currently looks like for this marketer compared to Google....<br />
<br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;"><b><u><span style="color: #1f497d;"><span style="font-family: Calibri;">Referral Traffic<o:p></o:p></span></span></u></b></div><span style="color: #1f497d;"><span style="font-family: Calibri;">Google: 91% <o:p></o:p></span></span><br />
<span style="color: #1f497d;"><span style="font-family: Calibri;">Yahoo/Bing: 3% <o:p></o:p></span></span><br />
<b><span style="font-family: Calibri;"><u><span style="color: #1f497d;"></span></u></span></b><br />
<b><span style="font-family: Calibri;"><u><span style="color: #1f497d;">Search Engine Spend/Cost</span></u><span style="color: #1f497d;"> <o:p></o:p></span></span></b><br />
<span style="color: #1f497d;"><span style="font-family: Calibri;">Google: €164,409 ($235,606)<o:p></o:p></span></span><br />
<span style="color: #1f497d;"><span style="font-family: Calibri;">Yahoo/Bing: €28,037 ($40,198)<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;"><b><u><span style="color: #1f497d;"><span style="font-family: Calibri;">Average Order Value<o:p></o:p></span></span></u></b></div><span style="color: #1f497d;"><span style="font-family: Calibri;">Google: €1,759 ($2,521)<o:p></o:p></span></span><br />
<span style="color: #1f497d;"><span style="font-family: Calibri;">Yahoo/Bing: €1,662 ($2,382)<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;"><b><u><span style="color: #1f497d;"><span style="font-family: Calibri;">Conversion<o:p></o:p></span></span></u></b></div><span style="color: #1f497d;"><span style="font-family: Calibri;">Google: .43% <o:p></o:p></span></span><br />
<span style="color: #1f497d;"><span style="font-family: Calibri;">Yahoo/Bing: .52% <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;"><b><u><span style="color: #1f497d;"><span style="font-family: Calibri;">Revenue Generated<o:p></o:p></span></span></u></b></div><span style="color: #1f497d;"><span style="font-family: Calibri;">Google: €5,468,506 ($7,840,167)<o:p></o:p></span></span><br />
<span style="color: #1f497d;"><span style="font-family: Calibri;">Yahoo/Bing: €458,009 ($656,607)<o:p></o:p></span></span><br />
<b><span style="font-family: Calibri;"><u><span style="color: #1f497d;"></span></u></span></b><br />
<b><span style="font-family: Calibri;"><u><span style="color: #1f497d;">ROAS </span></u><span style="color: #1f497d;">(Gain)<o:p></o:p></span></span></b><br />
<span style="color: #1f497d;"><span style="font-family: Calibri;">Google: 3,326%<o:p></o:p></span></span><br />
<span style="color: #1f497d;"><span style="font-family: Calibri;">Yahoo/Bing: 3,914%<o:p></o:p></span></span><br />
<br />
<b>Summary:</b><br />
<br />
<span style="font-family: Calibri;">While the Yahoo/Bing alliance has not yet taken place in the UK, the client should prepare themselves to take advantage of it when it does. Even though Google refers a lot more traffic and generates more Revenue than both Yahoo and Bing combined (partly due to their 5X higher spend in Google), a combined Yahoo/Bing drives almost the same Average Order Value, drives a higher Conversion Rate, and provides a better Return On Ad Spend. Those three metrics alone should alert the client that they should be spending more in AdCenter to drive higher revenue when the Yahoo/Bing alliance comes along. </span>
<!-- Yahoo! Web Analytics - All rights reserved -->
<script type="text/javascript" src="http://d.yimg.com/mi/ywa.js"></script>
<script type="text/javascript">
/*globals YWA*/
var YWATracker = YWA.getTracker("1000571509662");
//YWATracker.setDocumentName("");
//YWATracker.setDocumentGroup("");
YWATracker.submit();
</script>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com1tag:blogger.com,1999:blog-12360068.post-67351975766019031662011-01-20T16:13:00.000-08:002011-01-20T16:26:07.758-08:00Y!WA in 2011<span style="color:#993399;">I'm super excited about what 2011 has in store for Yahoo! Web Analytics. Get ready to see more of Y!WA in 2011! More conferences, more blogs, more webinars, more collateral, more product development, more integration, more of everything!<br /><strong></strong><br />Stay tuned.....</span><br /><br /><br /><div style="BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; BORDER-TOP: medium none; BORDER-RIGHT: medium none"><a href="http://web.analytics.yahoo.com/"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 346px; FLOAT: left; HEIGHT: 48px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5564428468620421602" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYvboVEyJ7s9t3R9-1KCN2OAiqfxoVEM1O_reICoHOi6_ZDzINCIqZVZfyI_IOgZn7UeyxMbLsc3ydz169w3jBGh5AFDnDHGTlP1KqOED_hj1vNHIF9I0ScmZNTTr6tyXAnFuK4A/s400/Y%2521WA.jpg" /></a></div>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-22021492046632293772010-11-17T10:46:00.000-08:002010-11-17T10:46:12.236-08:00Check Out The New Yahoo! Clues Search Data Insights Service<b><span style="color: purple;">Very cool data insights on search usage! The look and feel of these reports is very user friendly!!</span></b><br />
<b><br />
</b><br />
<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Eh8mjcCFBWc?feature=player_embedded' frameborder='0'></iframe></div>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-17942539558526179562010-11-04T13:26:00.000-07:002010-11-04T13:26:05.628-07:00Secret To Winning With Web Analytics? Starting Right!Interested in learning the secret to starting a successful web analytics program within your company? Go read Avinash Kaushik's (a leader in the field of web analytics) post on the Yahoo! Web Analytics blog:<br />
<br />
<a href="http://www.yanalyticsblog.com/blog/2010/11/secret-to-winning-with-web-analytics-starting-right/">http://www.yanalyticsblog.com/blog/2010/11/secret-to-winning-with-web-analytics-starting-right/</a>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-72387300575957159002010-10-21T12:16:00.000-07:002010-10-21T12:21:10.165-07:00New Yahoo! Web Analytics Enhancement: Campaign Assists<span style="BACKGROUND-COLOR: white;color:black;" >Similar to what Yahoo! search advertisers were able to use within the analytics tools (Full Analytics and Conversion Only) on the Yahoo! Search Marketing platform, the Assist metric is now available within Yahoo! Web Analytics.</span><br /><br /><strong><span style="BACKGROUND-COLOR: white;color:purple;" ><em>The assist* metric reveals which campaigns (of any type) most often indirectly contribute to the conversions you value in order to better evaluate marketing opportunities. </em></span></strong><br /><br /><strong><span style="BACKGROUND-COLOR: white;color:purple;" ><em>The metric is calculated based on the number of times a campaign drives a visitor to your website prior to the source credited with a conversion.</em></span></strong><br /><br /><strong><span style="BACKGROUND-COLOR: white;color:purple;" ><em>Assists are a campaign-based metric available in the Custom Report Wizard and are treated as any other campaign-based metric. They can be aggregated at higher level categories or viewed for each individual campaign being tracked.</em></span></strong><br /><br /><strong><span style="BACKGROUND-COLOR: white;color:purple;" ><em>All assists occurring within 45 days of the conversion event will be recorded. Note that a single marketing activity can assist multiple conversions.</em></span></strong><br /><br /><strong><span style="BACKGROUND-COLOR: white;color:purple;" ><em>Please also note that individual keywords or other organic traffic sources are not tracked as assists.</em></span></strong><br /><br /><span style="color:black;">As you can probably tell by reading the above description, the Assist metric is very valuable for helping you understand whether or not your camapigns (display, search, email, etc) contributed to the conversion of another campaign. </span><br /><br /><span style="color:black;">For example, you'll now be able to see that while your display ad did not convert very well on its own (directly) it may have contributed (assisted) in driving conversions for other campaigns (such as search). Over time, of course, you'd be able to make smarter budgeting decisions for your display campaigns. The same goes for other campaigns as well.</span><br /><br />*Note: Currently the assist metric only provides data on clicked campaigns. It does not provide impression assists.<br /><span style="color:white;"></span>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-74395939556356274692010-09-22T12:40:00.000-07:002010-09-23T13:10:53.347-07:00Yahoo! Web Analytics Releases Version 9.6Check out the new Yahoo! Web Analytics upgrades....<br />
<br />
<a href="http://help.yahoo.com/l/us/yahoo/ywa/documentation/prod_updates/3615784.html">http://help.yahoo.com/l/us/yahoo/ywa/documentation/prod_updates/3615784.html</a><br />
<br />
I'm especially excited about the Assist feature. :)Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-32670137846192608492010-09-21T12:39:00.000-07:002010-09-21T12:39:37.557-07:00Speaking at the Sept. 29th Web Analytics Wednesday Event In Santa MonicaJoin us for a Web Analytics Wednesday networking event on September 29th. I'll be speaking about emerging trends in Web Analytics. <br />
<br />
You are also invited to a happy hour at the Daily Grill (<a href="http://www.dailygrill.com/">http://www.dailygrill.com/</a>) after the presentation. <br />
<br />
This free event will be held at the Grand Conference room at RPA and will start at 6:30PM. Please note that RPA is located in the east wing of Yahoo Center. Also, RPA will not be able to validate parking.<br />
<br />
More information can be found here: <a href="http://www.webanalyticsdemystified.com/wednesday/list.asp?event_id=3142">http://www.webanalyticsdemystified.com/wednesday/list.asp?event_id=3142</a><br />
<br />
Looking forward to meeting you!Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-78657451320501613242010-09-03T14:15:00.000-07:002010-09-03T14:15:00.968-07:00Yahoo! Web Analytics: Tracking Your Embedded YouTube Videos Within Your WebsiteGreat overview on how to use Yahoo! Web Analytics to track the performance of theYouTube videos that you embed within your web site.<br />
<br />
<a href="http://www.yanalyticsblog.com/blog/?p=396">http://www.yanalyticsblog.com/blog/?p=396</a>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com1tag:blogger.com,1999:blog-12360068.post-82572285102465897372010-08-31T10:53:00.000-07:002010-09-14T14:27:45.919-07:00Yahoo! Web Analytics: Segmentation Made EasyLet me give you a tip. If you want to run a successful web site, then get to know your visitors better. The companies that really understand who their visitors are tend to be the most successful because they're able to get the greatest return out their visitors. They get more engagement from their visitors, their visitors click on more links and pages, and their visitors tend to convert more.<br />
<br />
Part of understanding your visiting audience comes down to figuring out which segments of your audience perform the best. Once you figure that out, life gets much easier because now you know who you should be developing and targeting your web site content for. <br />
<br />
In Yahoo! Web Analytics, it's easy to figure out who your audience is with its demographic, geographic, and interest group data. For example, by visiting the 'Age and Gender' report you'll quickly see what age range and gender group visits your web site the most. By visiting the 'Interest Group' report you'll understand which category your visitors are interested in the most (entertainment, sports, finance, news, etc). In less than two minutes, you can begin to build a picture of your audience. But Yahoo! Web Analytics also does so much more to help you understand your audience.<br />
<br />
Let's say you run an e-commerce site and you've just pinpointed (using the Age and Gender report) that the majority of visitors to your web site are males between the ages of 18-34. That's a great start but you want to learn more about how that segment (by itself) has performed. What can you do to learn more about that segment's performance?<br />
<br />
If you log into Yahoo! Web Analytics and select the 'Settings' link at the top of the page, you'll find a section called 'Segmentation' and a link called 'Create Visitor Segments'<br />
<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMudlBdp4selsTN_yNMEI-wrMDH73hW4eliG8Ev4aSFnw9inOWoRy_4zJwRwrsdkZFlm_i0lvlz1xaZrBem-l0N4t6PpC-caGzfIeWdWnT4Y_nz2QZo1W2yOLmqOPrij1B8wMHMA/s1600/Create+Segments.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="159" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMudlBdp4selsTN_yNMEI-wrMDH73hW4eliG8Ev4aSFnw9inOWoRy_4zJwRwrsdkZFlm_i0lvlz1xaZrBem-l0N4t6PpC-caGzfIeWdWnT4Y_nz2QZo1W2yOLmqOPrij1B8wMHMA/s320/Create+Segments.png" width="320" /></a></div><br />
Here you can create nearly any kind of segment you want and then have the ability to follow that segment across many of the reports that Yahoo! Web Analytics provides.<br />
<br />
Let's create a segment for "males between the ages of 18-34" and I'll show you what you can do with that segment within the Yahoo! Web Analytics reporting structure....<br />
<br />
<strong>Step 1:</strong> Select the 'Create Visitor Segments' link and then select the 'Open the Segmentation Wizard' button at the bottom of the page.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_ya6chLbnkLHwsHId41NizJUjgXspdrLs6a8zBLnalRKrTmWFKQt5QjnyjNLtP7t4qNRQViAvAXaa4jmL_Z-jZxrCDOhOfh4FiVBb3YQ6r4oDykpBiios5B49mPRf3u3ir-EO9Q/s1600/Open+Segmentation+Wizard.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="112" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_ya6chLbnkLHwsHId41NizJUjgXspdrLs6a8zBLnalRKrTmWFKQt5QjnyjNLtP7t4qNRQViAvAXaa4jmL_Z-jZxrCDOhOfh4FiVBb3YQ6r4oDykpBiios5B49mPRf3u3ir-EO9Q/s320/Open+Segmentation+Wizard.png" width="320" /></a></div><br />
<b>Step 2:</b> Once inside the Segmentation Wizard...<br />
a. Under 'Group Selection' click on the 'Segmentation' link and you'll get a drop down<br />
b. Drag the 'Age' box and drop it into the 'Drag Groups Here' box<br />
- Select the age ranges '18-24', and '25-34' and move them to the left (using the arrows)<br />
c. Drag the 'Gender' box and drop it into the 'Drag Groups Here' box<br />
- Select the 'Male' option<br />
d. Give the Segment a name at the top of the wizard and select the 'Save Segment' box<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXcOMP-CLme21sKP6HU8NvKtYZJMjWrEvJf3hGi-1yDHD9Sagl5ckKN5Qsrc22FxbY6jCgLm64wp7TQRwoPQqacTUBN0bCXzUdLl6bDGKkKYjAbkgU4WnQrgFnY6mVnN5EhTevuQ/s1600/Segmentation+Wizard.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="134" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXcOMP-CLme21sKP6HU8NvKtYZJMjWrEvJf3hGi-1yDHD9Sagl5ckKN5Qsrc22FxbY6jCgLm64wp7TQRwoPQqacTUBN0bCXzUdLl6bDGKkKYjAbkgU4WnQrgFnY6mVnN5EhTevuQ/s320/Segmentation+Wizard.png" width="320" /></a></div><br />
<strong>Step 3:</strong> Go back into your reports <br />
- Select the Reports link at the top of the page<br />
<br />
<strong>Step 4:</strong> Select any report such as Search Engines <br />
- Select Marketing --> Search Engines & Referrers --> Search Engines<br />
<br />
<strong>Step 5:</strong> Once inside the Search Engines Referrals report...<br />
a. Click on the 'Segmentation Selector' icon at the top of the page<br />
b. Find the segment you just created under 'Available Segments'<br />
c. Drag the segment to the 'Drag Segments Here' box<br />
d. Select the 'Show Report' button<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKfWA7S_7oiVvPDmZZuQavCqww0CgdbEnpPWwEYgiY7_P2obRmj8ZjrAh-9jzp3TbP4CLfv2N6wxCjJCAdOUrGbWpasHAlj1aDjJeb7cLQb76w_xB4cfDOb4CrdgvCMBapGit8HA/s1600/Segmentation+Selector.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="116" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKfWA7S_7oiVvPDmZZuQavCqww0CgdbEnpPWwEYgiY7_P2obRmj8ZjrAh-9jzp3TbP4CLfv2N6wxCjJCAdOUrGbWpasHAlj1aDjJeb7cLQb76w_xB4cfDOb4CrdgvCMBapGit8HA/s320/Segmentation+Selector.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLY1kFCIW3CFZsCtsx3L9sE-RZC9SJ7lb8KpmJjsbOGtyEG8BuDoTG5QAgnugSbpPqqbp2gqcxdDD56ajjfXV42ui9OIGoUQF1lYv_1PWJi8S14VBjVzHGv9e8D3LRsRWRbBp9og/s1600/Segmentation+Selector+Wizard.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="128" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLY1kFCIW3CFZsCtsx3L9sE-RZC9SJ7lb8KpmJjsbOGtyEG8BuDoTG5QAgnugSbpPqqbp2gqcxdDD56ajjfXV42ui9OIGoUQF1lYv_1PWJi8S14VBjVzHGv9e8D3LRsRWRbBp9og/s320/Segmentation+Selector+Wizard.png" width="320" /></a></div><br />
When the Search Engines report generates, you'll see that data provided is broken out just for your segment of males between the ages of 18-34. Now you can explore all of your other reports and the data will be broken out for just that segment alone.<br />
<div class="separator" style="clear: both; text-align: center;"></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3a2DpA_YQHVNb_7HdhUMNN3_hUl2ENQPQEcXa2cVIexIyDhzIGUsmlgaUkVUEtoggPTINcUe1paS-wDzKPr5tqokrJ2DAO1F4GEG8_zkxQnhA9sThnwo_cTuo0RQakkHXnh-O9A/s1600/Search+Engine+Report+Segmented.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="227" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3a2DpA_YQHVNb_7HdhUMNN3_hUl2ENQPQEcXa2cVIexIyDhzIGUsmlgaUkVUEtoggPTINcUe1paS-wDzKPr5tqokrJ2DAO1F4GEG8_zkxQnhA9sThnwo_cTuo0RQakkHXnh-O9A/s320/Search+Engine+Report+Segmented.png" width="320" /></a></div><br />
If you want to go back to your normal reports.....<br />
a. Click the 'Segmentation Selector' icon at the top of the page again<br />
b. Click the trash can icon next to your segment<br />
c. Click the 'Show Report' button<br />
<br />
Once you really get a handle on who your audience is, you can start to add content or advertising (such as banner ads) that is targeted around that audience. By doing this, you'll be able to drive deeper engagment for your visitors, drive more click throughs from your visitors, and drive your visitors to more conversions because you're providing them with the content they are seeking. <br />
<br />
Now go explore Yahoo! Web Analytics some more!Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com2tag:blogger.com,1999:blog-12360068.post-84069106580986265092010-08-10T12:17:00.001-07:002010-08-20T21:30:56.206-07:00Analyze Your Organic Traffic with Yahoo! Web Analytics<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-via="mattlillig">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script><br /><br />From the web site Clickerlink.com<br /><br /><a href="http://www.youtube.com/watch?v=egbW9oAtAsg&feature=player_embedded">http://www.youtube.com/watch?v=egbW9oAtAsg&feature=player_embedded</a>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-33094793352504422682010-08-05T16:15:00.000-07:002010-08-20T21:31:54.711-07:00Check Out Your Mobile Traffic In Yahoo! Web Analytics<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-via="mattlillig">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script><br /><br /><strong>Quick little video for those of you Yahoo! Small Business clients who want to check what kind of traffic you get from mobile phones.</strong><br /><br /><a href="http://www.youtube.com/watch?v=il9bSfy3iGY">http://www.youtube.com/watch?v=il9bSfy3iGY</a>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com1tag:blogger.com,1999:blog-12360068.post-77625965804468251542010-08-05T11:16:00.000-07:002010-08-20T21:32:11.838-07:00Track Your Twitter Branding Effectiveness In Real-Time With Yahoo! Web Analytics<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-via="mattlillig">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script><br /><br />Check out my latest post to the Yahoo! Web Analytics Blog:<br /><br /><a href="http://www.yanalyticsblog.com/blog/2010/08/ywa-twitter-tracking/">http://www.yanalyticsblog.com/blog/2010/08/ywa-twitter-tracking/</a>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-174033835682562232010-08-02T10:34:00.000-07:002010-08-20T21:32:31.516-07:00Latest Word Cloud<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-via="mattlillig">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAGM7s8jQ62pabb-HqvteWQLXs_xERldhzbJJR3PTB8jPOJrFs-XxtwYMyNKcY8fYtD-DtNCbZ4m5ClVCf7BzUf6NoEBydhayZYVLP0ZFWOEXNrRBPRfZJEJyQRwzURJkUQ6Frow/s1600/8-2-2010+Wordcloud.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAGM7s8jQ62pabb-HqvteWQLXs_xERldhzbJJR3PTB8jPOJrFs-XxtwYMyNKcY8fYtD-DtNCbZ4m5ClVCf7BzUf6NoEBydhayZYVLP0ZFWOEXNrRBPRfZJEJyQRwzURJkUQ6Frow/s400/8-2-2010+Wordcloud.gif" width="400" /></a></div>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-25165403036442864042010-07-26T16:53:00.000-07:002010-08-20T21:32:44.381-07:00New Yahoo! Web Analytics Quick Start Guides Available!<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-via="mattlillig">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script><br /><br />The Yahoo! Web Analytics team has just released two great Quick Guides to help get you up and running with Yahoo! Web Analytics.<br /><br />The first guide is the <strong><span style="color: purple;">Quick Install Guide</span></strong>:<br /><br />Our Quick Install Guide contains some basic information for the newer Yahoo! Web Analytics user so that you can get up and running as soon as possible. Questions answered include:<br />•Where do I actually get my tracking code?<br />•Where do I put the tracking code?<br />•How do I check the tracking code? <br /> <br />The second guide is the <span style="color: purple;"><strong>Custom Fields Guide</strong> (a very valuable guide for those who want to get more out of Y!WA<strong>)</strong>:</span> <br /><span style="color: purple;"></span> <br />Our Custom Fields Guide will give you lots of great information on YWA custom fields and how you can use them from set-up to reporting. We cover what they are, provide some use cases and illustrate the scopes and carry-over options. <br /> <br />For more information and links to the guides, head on over to our Yahoo! Web Analytics Blog: <a href="http://www.yanalyticsblog.com/blog/2010/07/ywa_quick_guides/"><span style="background-color: white; color: purple;">http://www.yanalyticsblog.com/blog/2010/07/ywa_quick_guides/</span></a> <br /> Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-28542803077357049832010-07-26T10:44:00.000-07:002010-07-26T10:45:45.085-07:00Yahoo! Microsoft Search Alliance VideoWhile this post is not analytics related, I thought it was worth posting due to the importance of the Yahoo!/Microsoft Search Alliance.<br /><br />Here's a very cool animated video explaining the alliance:<br /><a style="color: rgb(51, 51, 255);" href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/15/new-video-from-the-yahoo-and-microsoft-search-alliance-what-does-it-mean-for-you.aspx#comments">http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/15/new-video-from-the-yahoo-and-microsoft-search-alliance-what-does-it-mean-for-you.aspx#comments</a><br /><br /><span style="color: rgb(255, 0, 0);">With regards how the alliance will affect web analytics (especially Yahoo's 'Full Analytics' and 'Conversion Only' products), I'll be following up with a post in the near future!</span>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-34661745184460466162010-07-09T16:39:00.000-07:002010-07-09T16:57:15.734-07:00I've Been Googed!For years (yes, prior to me joining Yahoo!) I've been using Google Alerts to send me topic updates into my Yahoo! mail inbox. If anybody hasn't used Alerts, it's a great way to keep you up to speed on topics such as "web analytics" or "online advertising" or "attribution"...or ANY topic for that matter.<br /><br />Alerts has also been a great way to send referral traffic to this Yahoo! Analytics blog. In years past, each time I've written a new post, it's been picked up by Alerts and it's been shown in their Blogs update section. Lately however, I haven't seen any of my latest blog posts show up in Alerts. Therefore, I'm seeing a direct decrease in referral traffic of late.<br /><br />Strangely enough, I always see Avinash Kaushik (<span style="color:red;">Google Analytics evangelist</span>) related blog posts show up. Hmmmmmm....must have been a change to their "relevance" algorithm......<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgISoaCNPLRN6_bmbOTjTSy2g1POFTb6ibJo4o62ExQe6s9F4mdKwx-iuQaWsp4zRb2HOLM0I46hppneKHEDYcEa8tnC8nxQuzUvi5elaDRXyPaU30s1rkYVKp9F8KfLBjLjwhoIA/s1600/Goog'd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgISoaCNPLRN6_bmbOTjTSy2g1POFTb6ibJo4o62ExQe6s9F4mdKwx-iuQaWsp4zRb2HOLM0I46hppneKHEDYcEa8tnC8nxQuzUvi5elaDRXyPaU30s1rkYVKp9F8KfLBjLjwhoIA/s400/Goog'd.jpg" width="400" border="0" height="202" /></a></div>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-9621424178684499162010-07-08T14:12:00.000-07:002010-07-08T14:13:18.078-07:00Re: v.4 Tracking Code Migration Deadline is Approaching<span style="color:purple;">For those of you Yahoo! Web Analytics users (formally known as IndexTools) currently running on the v4 tracking code, please read this message from the <a href="http://www.yanalyticsblog.com/blog/2010/07/v-4-tracking-code-migration-deadline-is-approaching/">Y!AnalyticsBlog</a>:</span><br /><br /><strong><span style="color:black;"></span></strong><br /><span style="color:black;">In 2009 we moved all of our legacy IndexTools accounts to a new data center, additionally we introduced our new v.5 tracking code and updated the v.4 tracking code. At that time we announced that v.4 would remain fully supported until July 30th, 2010. Well that migration deadline is fast approaching and we would like to again remind our customers to check their site(s) to ensure that they won’t be impacted.</span><br /><br /><span style="color:black;"></span><br /><span style="color:black;">Please note that when v.4 support ends YWA will continue to track sites utilizing this code but going forward there will be no updates, bug fixes or technical support for that version.</span><br /><br /><span style="color:black;"></span><br /><span style="color:black;">You can still access the original migration guides for Partners/Consultants and end users should you need to switch and our v.5 installation guide is another invaluable resource. Also, one of our YWACN members, Sally Knows, has put together a free tool called No Tags, No Glory which can scan your site and alert you to any pages that contain legacy tracking code. You can also contact us if you have any questions or are having issues with the migration.</span><br /><br /><span style="color:black;"></span><br /><span style="color:black;">Please note that this will not affect any users who became customers after May 2009.</span><br /><br /><span style="color:black;"></span><br /><span style="color:black;">Posted by The YWA Team</span>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0tag:blogger.com,1999:blog-12360068.post-8958413512827761532010-07-06T13:56:00.000-07:002010-08-20T21:33:01.099-07:00Track Your Twitter Campaigns In Real Time With Yahoo! Web Analytics: Part 2<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-via="mattlillig">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script><br /><br />Apologies for the delay on Part 2 of this post (busy times lately with Yahoo! Web Analytics).<br /><br /><div><div>When we left off on <a href="http://mattlillig.blogspot.com/2010/05/track-your-twitter-campaigns-in-real.html"><span style="color:#3333ff;"><strong>Part 1</strong></span></a>, we talked about why you'd want to track your Twitter campaigns in real time. Here's how you do it using Yahoo! Web Analytics (all images below can be clicked on for a larger view):</div><br /><div><span style="color:#663366;"><strong>Step 1: Log Into Your Y!WA account and choose the Settings tab/link at the top of the page.</strong></span></div><br /><div></div><a href="http://www.flickr.com/photos/lillig/4769425246/"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 400px; FLOAT: left; HEIGHT: 202px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5490906105303653538" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgahXUaSaiJl8YhHc5svqxL0b3Pl2u0Bv-JQRFztzUoOycvsbd_2dnutNnrwRBs_ykhQFfVAee8gZJP4HmbeouNZEOCqMzOXSXJRf_g3cP7_JFlNfiOWww8HkO2bXasIem-BEttpA/s400/ywa+image.jpg" /></a><br /><br /><br /><br /><div></div><br /><br /><br /><div></div><br /><br /><br /><div></div><br /><br /><div><strong><span style="color:#663366;"><br /><div></div><br />Step 2: Select the 'Manage Campaigns' link under the 'Campaigns & PPC Tracking' header:</span></strong></div><br /><div><a href="http://www.flickr.com/photos/lillig/4768786781/"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 400px; FLOAT: left; HEIGHT: 233px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5490907227899057794" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDR4cKSFpfYS4CprSKlO3CqlburH6d402UJWSPYwFYN9vmAfeSWm-MAj6HVOQLPBqBS5lsaNTlkV09oZKQgupLHbKQrwNEhxpTd2z9pnpjiRvh4by_zu7CDABo8BiSNjRnSkyG7g/s400/ywa+manage+campaigns.jpg" /></a></div><br /><br /><div></div><br /><br /><div></div><br /><br /><div></div><br /><br /><div></div><br /><br /><div></div><br /><br /><div></div><br /><div><strong><span style="color:#663366;"></span></strong></div><div><strong><span style="color:#663366;"></span></strong></div><div><strong><span style="color:#663366;"></span></strong></div><div><strong><span style="color:#663366;"></span></strong></div><div><strong><span style="color:#663366;"></span></strong></div><div><strong><span style="color:#663366;"></span></strong></div><div><strong><span style="color:#663366;"><br /><div></div><br />Step 3: Select the 'Add New Campaign' button at the bottom of the page (and choose 'Other Campaign' from the drop down menu):</span></strong></div><br /><div><a href="http://www.flickr.com/photos/lillig/4768786807/"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 400px; FLOAT: left; HEIGHT: 159px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5490908133227923586" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisSFEOsVdNwHK5HcbCfYHx1yO5bwtlZ8E4YtAvemmUx7ApAaFH5KtJWlWMkcmWey-2BBEa9o57doR9r77waOHtUk1ETFXYLg6mBtnBRCt2pYrwtRHg9iggTAngy257bHuoCmrtHw/s400/ywa+add+new+campaign.jpg" /></a></div><br /><div></div><br /><div></div><br /><br /><div></div><br /><br /><div></div><br /><div></div><br /><div></div><br /><div></div><div><span style="color:#663366;"><strong></strong></span></div><div><span style="color:#663366;"><strong></strong></span></div><div><span style="color:#663366;"><strong></strong></span></div><div><span style="color:#663366;"><strong></strong></span></div><div><span style="color:#663366;"><strong></strong></span></div><div><span style="color:#663366;"><strong></strong></span></div><div><span style="color:#663366;"><strong><br /><div></div><br />Step 4: Add your Campaign Properties:</strong></span></div><br /><div><strong>- Campaign Name</strong><br /></div><div><strong>- Description</strong><br /></div><div><strong>- Cost Type</strong></div><div><strong>- Campaign Start Date</strong></div><div><strong>- Campaign End Date</strong></div><div><strong>- Show campaign In Reports</strong></div><div><strong>- Vendor</strong></div><div><strong>- Landing page URL Contains</strong> (if you've already set up a campaign in Google Analytics like the Twitter example in this <a href="http://www.e-nor.com/blog/index.php/web-analytics/tracking-online-and-offline-marketing-campaigns-with-google-analytics/"><strong><span style="color:#3333ff;">article</span></strong></a>, then simply use <span style="color:#6600cc;">Landing Page URL Contains: utm_source=twitter</span>)</div><br /><div></div><a href="http://www.flickr.com/photos/lillig/4768786861/sizes/l/in/photostream/"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 368px; FLOAT: left; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5490911535071345122" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge-Ic5Gmj5RUt4_038-4GavjAvkNaphE6402om5zd5qjmU0HGPcBTX9lZyHNtcNYauxD8ASxyC8zsgRXkgC5LUwtih_U3j69cO1LWbD93ybPkSGtOFBRklm1kDztY6_qh9KZGfNg/s400/ywa+campaign+properties.jpg" /></a> <div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div><br /><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br />Tracking campaigns in Yahoo! Web Analytics is as easy as telling Y!WA what to look for in either a URL parameter, a Landing Page URL, or a Referring URL. Once Y!WA sees it, it will appropriately bucket it under the Campiagn Name you created. So even if you've already set up your campaigns with Google parameters or Omniture parameters or Double Click parameters, for example, you can simply tell Y!WA to look for those parameters.<br /></div><div><div></div><br />By setting up your Twitter campaigns in Y!WA, you'll be able to get real time traffic results from a real time social network!</div></div>Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.com0