tag:blogger.com,1999:blog-12360068.post3479124843943020296..comments2023-06-19T08:56:25.376-07:00Comments on Web Ana-lillig: Hey retailers, it's time to step up your coupon game!Matt Lillighttp://www.blogger.com/profile/12909144589319405966noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-12360068.post-81805319457745628312012-11-22T03:22:59.285-08:002012-11-22T03:22:59.285-08:00used straight talk phones This blog is truly awes...<a href="http://clevercouponchick.com/straight-talk-promo-code-coupons-deals-2012/" rel="nofollow"> used straight talk phones</a> This blog is truly awesome in all aspects.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-12360068.post-3671207476520138932012-06-01T00:12:09.245-07:002012-06-01T00:12:09.245-07:00This comment has been removed by a blog administrator.Manihttps://www.blogger.com/profile/08348346252661086656noreply@blogger.comtag:blogger.com,1999:blog-12360068.post-58127323838089604252012-04-20T14:32:57.611-07:002012-04-20T14:32:57.611-07:00Good points Jeff. Absolutely agree that it has to...Good points Jeff. Absolutely agree that it has to be a win for the marketer/advertiser/retailer and a win for the consumer. <br /><br />For consumers, they want accessibility to coupons (as you can tell by the spikes in searches for coupons on both google and yahoo). They want to find it, print it or store it (on mobile), and redeem it. But a consumer can't do #2 & #3 without #1 which leaves a broken path to success.<br /><br />For marketers, there definitely needs to be some planning ahead (for example, do they have the budget to run coupons at mass scale across multiple online channels?). But for implementation, it's not that technical. A marketer/retailer can leverage products like Yahoo's Rich Ads In Search or Smart Ads (which can deliver audience targeted display ads) to get the coupons out there. Or Google's Ad Extensions which is similar to Yahoo's Rich Ads In Search.<br /><br />On the point of sale (POS) side, what's great about a company like RevTrax is that they can work with whatever the retailer offers at a POS system. Could be promo codes off a printed coupon or phone, or a scan off a mobile phone (like Target does), or a some kind of payment card. As long as the consumer comes in with some kind of physical offer, that offer can be matched back to the referring online ad. Sure, there is some upfront setup that has to take place (such as adding tracking parameters to your ad's destination URL or adding a click-to-print page on your web site to drive visitors there) but it's nothing that can't be knocked out in a couple weeks.<br /><br />Great points Jeff. Thanks for the follow on Twitter. I'm following you now also. Cheers.Matt Lillighttps://www.blogger.com/profile/12909144589319405966noreply@blogger.comtag:blogger.com,1999:blog-12360068.post-22957386651086643842012-04-20T11:43:17.658-07:002012-04-20T11:43:17.658-07:00Hey Matt - I was one of those retail marketers &am...Hey Matt - I was one of those retail marketers & I agree with you...solid post<br />For this shift to online there are a few key things to consider. First, there is planning, wherein all marketers today are in the position of needing to step back to think, organize and communicate differently with their target audiences more than ever before. Secondly, making it relevant. With more choice in the marketplace, what data needs to be leveraged to cut through the clutter, differentiate your brand among the crowd and truly make an impact. <br /> <br />The overarching concept above all these considerations is simplicity. Everyone talks about fragmentation and the market being crowded. For every brand and marketer, no matter the industry, to succeed you must make it simple -for the consumer & marketer. Your example of RevTrax definitely a step forward but there still is a systems integration needed & internal resources to manage... <br /> What if you could go from intent-to-purchase, to, as a marketer, paying only if a consumer walks into a store and makes a purchase? This direct line from online engagement to in-store sales is coming, and it’s what we at edo are driving forward now. Above all else, it has to be made simple for the consumer, where deals are tailored and relevant, and extremely easy to redeem. Making it simple for consumers, tailoring offers beyond likes and demographics to incorporate spending behavior, find and target new customers and lastly measure the impact, they will be able to close the redemption loop and be a force in the space. Jeff Fagel, VP Marketing, edo Interactive http://www.edointeractive.com/Jeff Fagelhttp://www.edointeractive.com/noreply@blogger.com